HOUSTON, Oct. 13, 2015 /PRNewswire/ -- The American Marketing Association's Houston Chapter will host Ken Sheirr, Vice President of Marketing for the Houston Rockets, as the October luncheon speaker. Discover how the Houston Rockets Marketing Team is instrumental to the organization's top decision making. Plus, what strategies turn loyal spectators into passionate, rabid fans? Can any of these techniques transfer to other industries to inspire deep-in-the heart brand loyalty? Attendees will hear from Sheirr and his team in marketing, community relations, digital marketing, and game entertainment operations during an extensive Q&A session. Join us at the luncheon to discover:
- How the marketing team takes a holistic approach to game entertainment, branding, digital, and community outreach.
- The ins and outs of community relations programs that produce a positive lasting impact.
- What's involved in staying on the cutting edge of delivering crowd-pleasing, heart-pounding fan entertainment.
- How marketing maximizes slam-dunks in social media and minimizes publicity fouls.
Wed., Oct. 14, 2015
11:30 a.m. - Noon Networking
Noon - 1:15 p.m. Luncheon
To reserve a seat, please visit the AMA Houston website.
The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members nationally and over 1,000 members in Houston who work, teach and study in the field of marketing across the globe. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.
SOURCE AMA Houston