Sleep Pink To Help Fight Breast Cancer

CROMWELL, Conn., Oct. 1, 2012 /PRNewswire/ -- Every three minutes, a woman is diagnosed with breast cancer in this country, creating an abundant need to do more to find a cure.+ Estroven, the safe multi-symptom menopause relief solution, is inviting women across the country to band together during National Breast Cancer Awareness Month by "Sleeping Pink" – hosting pink-themed parties – to raise much-needed funds for the Avon Walk for Breast Cancer series, a project of the Avon Foundation for Women that supports finding a cure for breast cancer and advancing access to care for all.

For many women, menopause and breast cancer loom large as health concerns. Too often they experience both concurrently: menopause-aged women are at much greater risk for breast cancer than many of their pre-menopausal peers and a women's risk of breast cancer triples from her thirties to her forties, and quintuples from her thirties to fifties. In reference to these alarming statistics, supporting the Avon Walk for Breast Cancer allows Estroven to continue their focus on women's health and provide support to an organization focused on breast cancer research and prevention.

The two issues have profound effects on women's lives. "One out of three women in the U.S. suffer from peri-menopause and menopause symptoms, and while many stages of a woman's life are emotional, menopause is particularly tumultuous with women often surprised by and unprepared to deal with the multitude, severity and longevity of both physical and emotional symptoms they experience," says April Mills, Senior Brand manager of Estroven.¹ "And with such a staggering number of menopause-aged women in our country who are also touched by breast cancer, we felt it was an important time to show solidarity with our sisters in arms and support an organization where we can make a real difference in helping women feel like themselves again."

Like Estroven, the Avon Foundation is focused on improving the lives of women. The Avon Walk for Breast Cancer is their largest fundraising event and Estroven's donation will help support a comprehensive network of programs and services dedicated to serving breast cancer patients and their families through five areas of the breast cancer cause: awareness and education, screening and diagnosis, access to treatment, support services and scientific research.

During the month of October, Estroven will provide women with the necessary tools to host a Sleep Pink-themed party on SleepPink.com. The site will allow party hosts to upload photographs of their events, and for every photo, the company will pledge $100 to benefit the Avon Walk for Breast Cancer.^ It will also provide information to help organize the Sleep Pink parties including downloadable invitations, menopause-friendly drink and food recipe suggestions, as well as decor and entertainment ideas.

To find out how to host an Estroven Sleep Pink-themed party and raise funds for the Avon Walk for Breast Cancer, visit www.SleepPink.com.

About Estroven

Established in 1997, Estroven is the leading dietary supplement brand addressing the symptoms of menopause. Holding the #1 market share position in the U.S., only Estroven has a full line of products that provide safe, multi-symptom menopause relief so women can feel like themselves again.* Each product contains naturally sourced ingredients that go beyond hot flashes and night sweats to relieve another bothersome symptom, i.e., irritability, sleep, energy, memory and concentration issues.* Chosen by nearly a million women for menopause relief each year, Estroven is distributed by i-Health, Inc., of Cromwell, CT.

About the US Avon Walk for Breast Cancer

The Avon Walk for Breast Cancer series is a project of the Avon Foundation for Women, a 501(c)(3) public charity. Since its launch in 2003, the Avon Walk for Breast Cancer series has raised more than $423 million through the dedication of nearly 160,000 participating women and men from across the country, including hundreds of Avon Associates and Representatives. The Avon Foundation awards the funds raised to local, regional and national breast cancer organizations to support breast cancer awareness and education, screening and diagnosis, access to treatment, support services, and scientific research. The Walks take place in nine cities, covering 39 miles in two days, and raise significant awareness and funds to fight breast cancer. The Avon Walk for Breast Cancer Series is the largest fund-raising event for the Avon Breast Cancer Crusade. Since the Crusade launched in 1992, Avon breast cancer programs in 58 countries have donated more than $740 million for research and advancing access to care.

+ According to the American Cancer Society.
¹ Women's Health Strategic Study: Peri-Menopause/Menopause Report. Survey conducted by Evaluative Criteria, Inc. on behalf of i-Health, Inc. from July-August 2011

* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

^ Estroven will make a $100 donation to the Avon Walk for Breast Cancer for each party photo submitted, up to $20,000 in the aggregate. Limited to one (1) submission per household.

SOURCE Estroven