Sleep Training for Grown-Ups: Westin Hotels and goop Join Forces to Help Travelers Sleep Smarter

Westin Hotels expands its influence in the sleep space, teaming up with Gwyneth Paltrow and goop to launch a new content series with tips for optimizing travelers' sleep routines – Plus, a special 'Sleep Shop' featuring Westin's next generation Heavenly Bed

NEW YORK, April 10, 2025 /PRNewswire/ -- Westin Hotels & Resorts, part of Marriott Bonvoy's portfolio of brands, and goop, Gwyneth Paltrow's modern lifestyle brand, have joined forces to debut Sleep Training for Grown-Ups – a three-part video series designed to help travelers enhance their sleep experience both at-home and on the road.

Following last year's global launch of Westin's next generation Heavenly^® Bed, this creative partnership reinforces Westin's status as a leader in the experience of sleep by providing new tips and insights from the industry's top wellness experts. Sleep Training for Grown-Ups will feature Gwyneth Paltrow alongside esteemed sleep physician and research scientist Dr. Cheri D. Mah, MD, MS. Each episode explores how one's daily routines play a critical role in enhancing their sleep experience and overall wellbeing, while sharing science-backed insights on how to establish better sleep, dietary and exercise habits — each of which are essential for those balancing the demands of a busy lifestyle.

"For over 25 years, Westin has redefined sleep while traveling, starting with our groundbreaking Heavenly Bed," said Peggy Roe, Executive Vice President and Chief Customer Officer of Marriott International. "At Westin, delivering a truly restorative night's sleep is a commitment – our north star. That's why we're constantly pushing the boundaries of comfort on the road. Through this exciting partnership with goop and Gwyneth Paltrow, we're blending expert-backed wellness solutions with Westin's signature sleep amenities, ensuring travelers wake up not just rested, but truly restored."

From combatting the 'First Night Effect' when traveling and discussing the ideal room temperature for sleep (60-67 degrees) to debunking myths around topics such as 'sleep debt' or strategic napping, the video series provides travelers with valuable concepts and tips on how their daily routines can massively affect their sleeping patterns, and in turn their overall wellbeing.

"Of all the wellness topics that have captured my interest over the years, sleep has remained the most essential. Partnering with renowned sleep physician and research scientist Dr. Cheri Mah, alongside Westin—a brand deeply dedicated to the importance of a good night's sleep—is an incredible opportunity to explore and share insights on a fundamental pillar of well-being. Sleep is vital to our health, and I'm excited to help bring this invaluable knowledge to broader audiences, empowering more people to prioritize their rest," said Gwyneth Paltrow, founder and CEO of goop.

Sleep Training for Grown-Ups is now live on goop's new Sleep Training Hub, which includes a library of curated sleep-centric content, covering everything from beating jet lag and remedying overnight flights to exploring sound baths and improving sleep scores. Also available to consumers as part of the partnership is a new Sleep Shop, where consumers can purchase Westin's next generation Heavenly Bed as well as a selection of beauty, wellness, fashion, and home products, all curated through the lens of a great night's sleep.

The Sleep Training for Grown-Ups series was produced by UNR Studios, with Executive Producers Justin Barocas and Carlos Naude, and directed by Ora DeKornfeld. For additional information on Westin Hotels & Resorts, visit www.westin.com.

ABOUT WESTIN HOTELS & RESORTS
Westin Hotels & Resorts, hospitality's global leader in wellness for more than a decade, empowers guests to transcend the rigors of travel while on the road through the brand's Pillars of well-being: Sleep Well, Eat Well, and Move Well. At more than 240 hotels and resorts in over 40 countries and territories, guests can benefit from distinct wellness experiences including the brand's iconic and award-winning Heavenly^® Bed, signature WestinWORKOUT^® offerings such as its 24/7 Fitness Studios, WestinWORKOUT Routes, and its versatile Gear Lending program, delicious and nutritious menu offerings on their Eat Well menu, and more. For more information, please visit www.westin.com and stay connected on X, Instagram, TikTok, and Facebook. Westin is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.

ABOUT goop
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise. goop Beauty delivers clean, high-performance, and luxurious essentials for skin, hair, and body. G. Label by goop is defined by classics, reimagined for the modern woman—fashion that is effortlessly refined and subtly sophisticated. goop Wellness was created to address real needs with science-backed, evidence-based solutions. It includes a sexual wellness collection designed to enhance pleasure, without shame. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that's also known for its products, curation, podcast, TV shows, live events, and retail stores. 

ABOUT UNR STUDIOS
UNR Studios is an end-to-end scaled content engine that delivers high-value, high-volume content at the speed of culture, with an unreasonable ambition to redefine what it means to be a production company in today's ever evolving marketplace. Within their Branded Entertainment offering, UNR bridges the brand and entertainment worlds with powerful, impactful, character-centric storytelling. Over the past ten years, UNR has been laser focused on making award-winning branded entertainment, movies, TV shows, documentaries and digital series for some of the biggest names in today's cultural zeitgeist which has resulted in multiple awards including Emmys, Oscars, Baftas, James Beard, Streamys, and Critics Choice amongst others. You can find more about their projects at www.unreasonablestudios.com.

SOURCE Marriott International, Inc.