Slim-Fast® Launches Search for the "New Face of Slim-Fast®"

ENGLEWOOD CLIFFS, N.J., April 8, 2011 /PRNewswire/ -- While some weight loss programs think celebrity success stories offer the best motivation, Slim-Fast® believes the true key to success is a simple, effective solution that helps deliver results fast. As the weight loss solution known for helping millions of people slim down quickly, Slim-Fast®, is launching a nationwide search for the "New Face of Slim-Fast®" where one lucky individual will have the chance to star in a Slim-Fast® ad and win $10,000, among other prizes.

From pre-wedding slim downs to staying on track while juggling kids and a career, Slim-Fast® wants to hear the tales, trials and triumphs of your weight loss journey and success. Individuals across the country can enter the "New Face of Slim-Fast®" contest from April 8 to May 20, 2011, by visiting Facebook.com/SlimFast and uploading a video that describes why they should represent one of America's most successful weight loss plans. Every entrant (up to 9,500) will receive a coupon for a free box of Slim-Fast® meal bars or shakes via mail (coupon valued up to $8.99).

Following the entry period, Slim-Fast® will choose five individuals as finalists. The finalists' video entries will be hosted on Facebook.com/SlimFast, and from June 16 through June 30, 2011, people across the country can vote for their favorite candidate. The winner will have the chance to star in a new ad for Slim-Fast®, win $10,000 and a year's supply of Slim-Fast® products. The remaining finalists will each receive $1,000 and a year's supply of Slim-Fast® products.

"For every one celebrity spokesperson, we know there are countless people across the country who have compelling stories to tell about their weight loss journeys, and Slim-Fast® wants to hear from them," said Virginia Blake West, Slim-Fast® brand director. "Inspiration to lose weight can come from sharing and celebrating the success stories of the people in our lives – whether it's a best friend, neighbor or family member."

The news of the contest comes on the heels of the announcement in March that Slim-Fast® is partnering with Filene's Basement's Running of the Brides® to help women get the perfect fit in the perfect dress in time for wedding season. As part of the partnership, Slim-Fast® is participating in Filene's Basement events around the country this spring, and at the upcoming April 8, April 29, May 6, and May 20 events, Slim-Fast® representatives will be collecting video entries for the "New Face of Slim-Fast®" contest live on site. People can audition to become the New Face of Slim-Fast® at the Filene's Basement's Running of the Brides® events listed below; doors open at 8:00 a.m.:

• Chicago, IL - One N. State St.
  • Friday, April 8, 2011
• Washington, D.C. - Mazza Gallerie
  • Friday, April 29, 2011
• Miami (Aventura), FL - 17651 Biscayne Blvd.
  • Friday, May 6, 2011
• Columbus, OH - 3704 W. Dublin-Granville Rd.
  • Friday, May 20, 2011

To help brides in their quest for picture perfect wedding style, Slim-Fast® is also partnering with celebrity stylist June Ambrose to share special occasion styling secrets at Facebook.com/SlimFast. Ms. Ambrose is responsible for the stylistic evolution of some of today's most influential entertainers and recording artists and will join Slim-Fast® at Filene's Basement's Running of the Brides® events in Chicago (April 8) and New York (June 3) to share wedding style advice with brides and bridal parties while the thousands of eager attendees wait for the doors to open.

"I've dressed hundreds of brides and, no matter their shape or size, they all have one thing in common – they want to look their best as they walk down the aisle. While shoes, jewels and the veil all enhance your look, there's no better accessory than confidence," said, Ms. Ambrose.

The Slim-Fast® 3-2-1 Plan is simple to follow and is clinically proven to get you results quickly – just have three nourishing snacks, two great tasting shakes or meal bars and one 500 calorie meal per day. Slim-Fast® shakes and meal bars are a big part of what makes the plan work – and make it easy to stay on track. When the stakes are high and time is short, the Slim-Fast® 3-2-1 Plan is a simple, proven way to lose weight fast.(2)

All 25 delicious shakes and meal bars provide 20 percent or more of the recommended daily intake for most essential vitamins and minerals and 5 grams of dietary fiber per serving. If you haven't tried Slim-Fast® lately, you should. The Slim-Fast® 3-2-1 Plan has new and delicious options including Chocolate Cookie Dough and Chocolate Fudge Brownie Meal Bars and Rich Chocolate Royale Shakes, giving busy brides even more variety.

For more information on the New Face of Slim-Fast® Contest, style tips from June Ambrose and the Slim-Fast® 3-2-1 Plan visit Slim-Fast® at www.Facebook.com/SlimFast and follow us on Twitter at www.Twitter.com/SlimFast.

About Slim-Fast Foods Company

Slim-Fast ®, a business unit of Unilever, offers a complete line of delicious meal replacement shakes and bars and portion-controlled snack bars, along with meal planning and exercise advice for successful weight management. The Slim-Fast® product line includes an affordable range of Shakes, Powders, Meal Bars and Snack Bars that are available in retail outlets nationwide. Visit the new slimfast.com or call 1 800 SLIMFAST for more information.

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Omo, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.

About Filene's Basement

Filene's Basement is a 100-year-old off-price retailer carrying a broad assortment of designer and brand-name fashion apparel for men, women and children, as well as accessories, home textiles, fragrances, fine jewelry and luggage. The original store, opened in 1909 in downtown Boston, became a world-renown retail icon. The company currently operates 22 Filene's Basement stores and five co-branded Filene's Basement-SYMS Clothing stores in metropolitan areas throughout the northeast, southeast and Midwestern United States, Basement-SYMS Clothing stores is a division of SYMS Corporation, headquartered in Secaucus, NJ. For more information on Filene's Basement visit www.Filenesbasement.com or www.syms.com

*About the New Face of Slim-Fast® Contest

No purchase necessary. Void where prohibited. New Face of Slim-Fast is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 12:00a.m. ET on April 8, 2011 and ends 11:59 p.m. ET on May 20, 2011. For official rules, visit http://www.facebook.com/slimfast after 12:00a.m. ET on April 8, 2011.

(1) BRIDES VIB Health & Fitness Survey, May 2010

(2) Follow the slim-fast plan and exercise daily. losing more than 2 lbs a week is not recommended

SOURCE Slim-Fast