SLWM Rebrands as SupplyLogic with Renewed Focus on Seamless Brand Execution

• The SupplyLogic name honors the past while setting a new course for future growth.
• Rebrand aligns with strategic direction built on customer focus, technology innovation, and operational excellence.

KANSAS CITY, Mo., Oct. 15, 2025 /PRNewswire/ -- SLWM, a leader in marketing execution services announced today it will operate as SupplyLogic effective immediately. The name honors the company's legacy while reflecting a renewed commitment to high performance, customer focus, and strengthening its leadership position in the industry. SupplyLogic has rolled out a refreshed logo and visual identity across all marketing materials and the company's email and website have been updated to supplylogic.com.

"This marks a new chapter in our company's history," said Kevin Sherlock, SupplyLogic's founder, executive chairman & interim chief executive officer. "This is more than a name change. It's reaffirming who we are and what we stand for. As SupplyLogic, we will build on our reputation for quality and customer service as we set a new standard for excellence. With our incredibly dedicated workforce and strong management team, we remain laser-focused on delivering the consistent, measurable results that made us a trusted partner to clients in Foodservice & QSR, Finance, Healthcare, Hospitality, Retail, and Manufacturing."

With three decades of industry expertise as its foundation, SupplyLogic is accelerating growth through smarter technology, strong partnerships, and a commitment to continuous improvement. Powered by its proprietary Vero platform, the company simplifies execution while increasing quality, transparency, and accountability. By connecting people, processes, and technology, SupplyLogic reduces costs, improves speed, and drives long-term value through innovation and disciplined performance. We bring clarity and control to decentralized environments, ensuring brand consistency while reinforcing accountability, quality, and excellence in every interaction.

About SupplyLogic
SupplyLogic makes brand execution effortless for enterprise organizations. We source, manage, and fulfill print and promotional programs across multi-location networks. By combining people, processes, and technology, SupplyLogic simplifies complexity, freeing marketing teams to focus on strategy and growth. With 35+ years of expertise, we are an extension of our clients' teams — creating long-term value through smarter sourcing, compliance, precise kitting and fulfillment, and full-spend visibility across industries including Foodservice & QSR, Finance, Healthcare, Hospitality, Retail, and Manufacturing.

SOURCE SLWM