Small Business Can Make More Sales by Tapping the Power of Humor with New Sales Training Tool from Business Development Expert Darren LaCroix

LAS VEGAS, Sept. 30 /PRNewswire/ -- A little laughter can go a long way toward making sales for small businesses, entrepreneurs and multi-level marketing companies, says sales training authority Darren LaCroix, who unveiled a new training series today entitled "Get More Laughs by Next Week(TM)."

"People who use humor in their sales presentations connect deeper, earn more, motivate more effectively, get invited and referred more, are more memorable, stand out and have more fun," said LaCroix, who has taught his techniques as far away as Singapore, Taiwan, Malaysia, Australia and Abu Dhabi. "This is especially true for people who must build rapport in their presentations, such as financial planners, corporate presenters and entrepreneurs seeking venture capital."

People who want to add humor to presentations can find all the tools they need in LaCroix's new "Get More Laughs By Next Week(TM)"; this step-by-step program is on 10 DVDs & 15 CDs. For more information, visit this site: http://www.GetMoreLaughsByNextWeek.com  

"Humor releases tension. My program helps sales professionals, consultants and entrepreneurs get into the minds of their clients to find their tension in order to relieve it. This creates deeper rapport. When you relieve their tension you are much closer to closing the sale," said LaCroix, who demystifies the process of creating humor. "If potential clients laughed more, would you sell more?"

"Most people think you have to be born funny. They don't think humor is a skill that can be learned. This is a powerful misconception that comedians would rather you were not aware of. That's exactly why most people never even try. I'm living proof that you can learn to get laughs," said LaCroix, who bombed in a Boston comedy club in 1992. Just nine years later, out of 25,000 contestants he was crowned the World Champion of Speaking as certified by Toastmasters International in 2001. He got 18 laughs in an 8-minute speech while delivering a powerful message. What made the difference? All the lessons from years of experience are packed into this program.

The problem is, no one has created a model for naturally funny and non-funny people to learn from. It was just trial and error. Now Darren has changed all that.

"One of the most telling statements I heard was from a guy who worked half as many hours, and sold twice as much as everyone in his department," said LaCroix.

"The days I don't make people laugh, are the same days I don't sell much either," said John Yates, a top sales professional at Bose(R) Corp.

Sales guru and best-selling author Jeffery Gitomer says, "The end of laughter is followed by the height of listening."

"Get More Laughs By Next Week(TM) was recorded live at my HUMOR Boot Camp(R) with 44 presenters who were not professional humorists or joke writers, so this shows how normal people who give presentations can be funny so they can bond with their prospects to build the trust and rapport they need to make sales," he said.

In this home-study course, people who need to make more sales will go through the same 17 laughter-generating exercises that LaCroix teaches at his boot camps.

"The boot campers created humor bits that worked immediately. One of these exercises only took less than five minutes," he said. "Salespeople will see and hear these exercises in action. Though they had never created jokes before, the students wrote and performed them and instantly got laughs. Their humor belief skyrocketed."

Funny stuff can be serious business.

"It's about getting a message across and how to tell stories," he said. "It's not telling dirty jokes just to get a laugh." The course lays out comedy-writing principles and uses templates and formulas to get his message across.

About Darren LaCroix

Based in Las Vegas, Darren LaCroix is in high demand as a keynote speaker and as a sales training coach. His successful book, Laugh & Get Rich: How to Profit from Humor in Any Business (6th printing), contains interviews with corporate executives who share his philosophy. Now translated into three languages, it is a mainstay on business bookshelves.

As co-founder of The Humor Institute and a co-creator of The Humor Boot Camp(R), Darren directs seminars that help sales presenters wisely use the power of humor to "lighten up" their sales presentations. He is also an award-winning producer of the film Healing, Hope, and Humor.

See Darren interviewed on Fox TV Channel 5 in Las Vegas: http://www.fox5vegas.com/local-video/index.html?grabnetworks_video_id=4352259

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SOURCE Darren LaCroix