LONDON, May 16, 2012 /PRNewswire/ --
Smart AV, audio visual and interactive hire specialist, today announce their partnership as the exclusive UK partner of Poken, the leading touch based provider of solutions for events and location based marketing.
Smart AV will be joining partners from regions such as South Africa, Dubai, and the US where Poken has been utilised by several high-profile clients including Coca Cola, Microsoft, Samsung, Adobe and BMW. Poken, originally developed as a social networking tool, uses NFC (Near Field Communication) technology to allow a platform in which its users can share contact details through a 'digital business card' managed on a social networking site, called a 'hub'. Since its inception, Poken has developed applications in various fields and has become popular at exhibitions and conferences to allow companies to share and generate information on anything from PDFs, presentations and brochures to demos and videolinks by using specific 'touch' points throughout the event.
"Smart AV are very excited to become the exclusive UK Partner for Poken. We are constantly striving to stay at the forefront of new technology and adding a social media product which incorporates NFC technology to our extensive interactive product portfolio is an exciting prospect," explains Darren Poultney, Managing Director of Smart AV.
The Poken empire are also celebrating the long-awaited partnership, with Head of Sales and Hospitality, Rudy Marrero commenting- "Smart AV were a natural choice for this new division. Their forward thinking attitude towards new technology and highly respected reputation within the exhibition, conference and events marketplace makes them our ideal UK partner and we are extremely excited to be working with them."
Smart AV believe that Poken will enhance what they already offer to exhibition/conference organisers, agencies and high-end corporate clients, increasing networking opportunities for visitors and delegates as well as improving ROI for event organisers through refined analytics on event, conference and exhibition activity.
About Smart AV
Established in 2005, Smart AV UK Ltd is an Audio Visual, IT and interactive supplier to some of the World's most prestigious exhibitions, conferences and events. Smart AV work in partnership with Associations, Charities, Exhibition Organisers, Stand Builders and Design Agencies around the globe. In an industry where presentation is everything, Smart AV are constantly looking to the latest cutting-edge technology to meet their clients' high demands. http://www.smart-av.com
Poken is revolutionizing the event industry with its innovative and simple solutions to eliminate paper waste, boost networking and generate high quality leads. Through the mobile app and NFC people can collect digital information in the real world using smart tags. Through our customizable social network and online content management platform, event organizers and marketers can create an interactive and exciting experience for people to engage with their marketing materials, while measuring the impact and popularity of the information they distribute offline. http://www.poken.com
SOURCE Smart AV