AUSTIN, Texas, Dec. 9, 2010 /PRNewswire/ -- Demand-generation agency Bulldog Solutions' new Smart Marketers Series highlights videos of accomplished BtoB marketers and their formula for demand-generation success. View it at: http://www.bulldogsolutions.com/smart-marketers
The first in the series features Jamey Heinze, vice president of demand generation marketing at CDS Global. Heinze has partnered with Bulldog Solutions while at three different companies to implement best-in-class demand-generation programs that have delivered measurable results and helped prove his marketing organization's impact on sales.
"Bulldog Solutions has consistently enabled me to provide more value in my role as a leader in demand- generation marketing," said Heinze. "They bring a unique skillset and deep expertise to the table, which has proven to be invaluable for recommending the right tools and providing the exact guidance I need when faced with a challenging marketing quandary."
Heinze and others smart marketers in the series will share their insight on:
- Developing efficiencies within their programs to achieve higher return on marketing investment in people, programs and enabling technologies
- Ensuring Marketing is taking a seat at the growth table by embracing accountability, not just for marketing metrics, but for revenue
- Ensuring enabling technology is being used to maximum impact
"BtoB marketing is a challenging responsibility, and there's increased pressure on today's marketing executives to generate high-quality leads while playing a larger role in generating sales revenue," said Todd Davison, president and co-founder of Bulldog Solutions. "Our Smart Marketers Series showcases BtoB marketers who have achieved new levels of demand-generation success and advanced their own careers in the process."
About Bulldog Solutions, Inc. Bulldog Solutions transforms BtoB marketers' ability to deliver sales-ready prospects to meet business objectives and prove Marketing's impact on sales. We are BtoB demand-generation specialists. We've been recognized for our approach by thought leaders including the Inc. 500/5000, SiriusDecisions, Forrester Research, Frost & Sullivan and IDC. We're headquartered in Austin, Texas. www.bulldogsolutions.com.
Corporate Marketing Communications
SOURCE Bulldog Solutions, Inc.