Smart Strategies to Maximize Media Tours and Results

Guide shares how to secure broadcast buzz and assess impact

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PR Newswire Association LLC

25 Aug, 2016, 09:20 ET

NEW YORK, Aug. 25, 2016 /PRNewswire/ -- Looking for ways to secure editorially placed media for brand campaigns, start building broadcast buzz and maximize exposure? A Satellite Media Tour (SMT) is an optimal way to give campaigns reach with TV and radio placements at local and national media outlets. With strategic planning, an SMT can go beyond the studio and drive results across, social, paid, owned and earned media channels.

Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results discusses:

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Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results: http://prn.to/2bIX87d
Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results: http://prn.to/2bIX87d

  • How to create TV and radio buzz for your campaign
  • Complementing your tour with targeted placements
  • Showcasing in owned channels and internal communication
  • Assessing results and ROI

Download the full article to learn tips to extend the value of an SMT and help drive campaign results. 

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Contact:
Stacey Miller
(301) 683-6038
[email protected]

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