Smart Windows Market to Grow by USD 3.80 Billion (2024-2028) with Rising Construction of Residential Houses Boosting the Market, Report on How AI is Driving Market Transformation- Technavio

NEW YORK, Feb. 5, 2025 /PRNewswire/ -- Report with the AI impact on market trends - The global smart windows market size is estimated to grow by USD 3.80 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  12.74%  during the forecast period. Rising construction of residential houses and buildings is driving market growth, with a trend towards growing number of strategic alliances and partnerships. However, technological limitations with smart windows  poses a challenge. Key market players include Glass Corporation, Stellaris Corporation, SAGE Electrochromics, Inc., View, Inc., ChromoGenics, Research Frontiers Inc., Pleotint LLC, Smart Windows Colorado, Gentex Corporation, Polytronix, Inc., SAINT-GOBAIN GROUP, RavenWindow, PPG Industries, Inc., Kinestral Technologies, Inc., Merck KGaA, E-Chromic Technologies, Inc., Chromogenic AB, AGC, Inc., Hitachi Chemical Co., Ltd., and Nippon Sheet Glass Co., Ltd.

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Market Driver

Smart windows, also known as glass products with advanced light and heat control, are trending in the construction sector. These windows use electricity to adjust light transmission properties, providing climate-adaptive shells for buildings. Motorized light screens, blinds, and curtains are alternatives. Energy-saving heating and cooling, lateral lighting, and air conditioning systems benefit from smart windows. The automobile sector also uses smart glass for privacy control and self-dimming windows. Electrochromic materials, based on the scientific principle of electrochromism, are key to smart windows. They change color with electrical voltage, from clear to dark or bluish, controlling light and heat. Advanced materials like randomly arranged polymer-dispersed liquid crystals offer vibrant applicability. Market growth is driven by operational and cost efficiency, energy savings, and recognition. Industrial-scale production capacity and partnership announcements are increasing. However, market restraints include lack of awareness and high investment levels. The transportation sector, including automobiles, aerospace, and commercial vehicles, uses smart windows for privacy control, self-repairing, and OLED glass. Smart infrastructure also benefits from these advanced technologies. Income levels and technology accessibility influence the market's reach in the domestic sector, with luxury automobiles leading the way. Usage records show significant energy savings and operational efficiency. Lowering prices and advancements in materials and technology will expand the market further. 

The global smart windows market experiences significant competition among vendors, posing challenges due to rapidly evolving technologies. To expand market reach and customer base, vendors are forming strategic alliances. The construction industry's increasing demand for glass curtain walls further fuels this trend. Notable mergers and acquisitions in the market include [mention specific M&A examples]. Established vendors aim to increase their presence through these partnerships, ensuring continued growth in the intensely competitive smart windows market. 

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 Market Challenges

• The Smart Windows Market encompasses advanced glass products, including smart windows, with the ability to adapt to ambient conditions for energy savings and improved comfort in buildings. Challenges include electricity application, light and heat control, and translucent or transparent properties. Smart windows can block specific light wavelengths, reduce heating and cooling costs, and offer privacy control. Market drivers include energy efficiency, industrial-scale production capacity, and extensive marketing endeavors. However, market restraints include the lack of awareness and high investment levels. Advanced materials, such as electrochromic, are being used to lower prices and expand applicability in various sectors, including automotive, business, residential, and personal property buildings. The technology's vibrant applicability is seen in blackout smart glass, motorized light screens, and self-dimming windows. The construction sector also benefits from climate-adaptive shells and dynamic glare control. In the automobile sector, electrochromic materials are used for privacy control in luxury vehicles and self-repairing OLED glass for automotive technology. The transportation sector, including commercial vehicles, trains, and passenger vehicles, also utilizes smart windows for energy savings and operational efficiency. Market recognition and stable performance are key to continued growth, with records showing a decrease in price and increasing usage. Partnership announcements and advancements in scientific principles, such as electrochromism, further boost the market. Smart windows offer cost efficiency, lower energy costs, and improved climate control, making them a valuable investment for various industries.
• Smart window technology faces challenges in terms of reliability and performance due to technical limitations. The National Renewable Energy Laboratory (NREL) identified several issues, including durability concerns, material limitations, and the need for advanced control systems. The current smart window materials have performance and durability constraints, potentially reducing the product's lifespan and limiting market growth. Superior control systems are also required, adding another hurdle for smart window adoption.

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Segment Overview 

This smart windows market report extensively covers market segmentation by  

• Type
• OLED Glass
• Self-dimming Window
• Self-repairing Windows
• Application
• Transportation
• Commercial And Industrial
• Residential
• Geography
• North America
• APAC
• Europe
• South America
• Middle East And Africa
• Technology
• Suspended Particle Devices Light Modulator
• Polymer Dispersed Liquid Crystal Devices Scanner
• Electrochromic

1.1 OLED glass-  The OLED segment of the smart windows market has experienced notable growth in the last decade. OLED, or organic light emitting diode, is a type of glass that generates light when an electric current is applied. Smart windows utilize OLED glass to manage the quantity of light and heat penetrating structures. This technology offers enhanced control over natural light in a room through adjustable transparency and opacity levels. OLED glass's appeal and energy efficiency are key reasons for its anticipated expansion during the forecast period. Additionally, its thin, flexible, and adaptable nature in terms of size and shape make it a suitable choice for smart windows, increasingly prevalent in both residential and commercial buildings. The trend towards sustainable and eco-friendly construction also fuels the demand for OLED glass. Consumers seeking environmentally-conscious options find smart windows desirable due to their energy savings and reduced greenhouse gas emissions. These factors collectively contribute to the anticipated growth of the OLED glass-type segment and the smart windows market as a whole.

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Research Analysis

Smart windows, also known as intelligent glass or dynamic glass, are advanced glass products that offer exceptional light transmission properties while responding to various environmental conditions. These windows use electricity to modify their light and heat application, making them translucent or transparent depending on the desired level of privacy and light control. The technology can filter specific light wavelengths, allowing for lateral lighting while blocking harmful UV rays. Smart windows are increasingly being used in buildings, particularly in exterior walls, to create climate-adaptive shells that reduce energy costs for heating, cooling, and lighting. Motorized light screens, blinds, and curtains are being replaced with these energy-saving alternatives. The technology is not limited to buildings but also finds applications in the automobile sector and personal property buildings. Blackout smart glass and low-emissivity coatings are popular variants that offer additional benefits such as heat control and dynamic glare reduction. These innovations are revolutionizing the construction sector by providing sustainable solutions for managing climate and energy consumption.

Market Research Overview

Smart windows, also known as intelligent glass or dynamic glass, are advanced glass products that offer both light transmission and heat control properties. These windows utilize electricity to change their light wavelengths, allowing them to function as translucent or transparent based on the desired level of light and privacy. Smart windows are increasingly being used in buildings, both exterior walls and climate-adaptive shells, to reduce energy costs for heating, cooling, lighting, and air conditioning. Motorized light screens, blinds, and curtains are being replaced with energy-saving heating and cooling systems. The smart window market is not limited to buildings but also extends to the automobile sector, where it is used for privacy control, lateral lighting, and self-dimming windows. The technology is also being applied in the aerospace sector for advanced materials and lighter display panels. The market for smart windows is driven by the need for energy efficiency, operational efficiency, and cost efficiency. Advanced materials, such as electrochromic and polymer-dispersed liquid crystals, are being developed to lower prices and expand the applicability of smart windows. The scientific principle behind smart windows is electrochromism, which involves the application of electrical voltage to change the color of the window from clear to dark or bluish. Despite the extensive marketing endeavors and recognition, the market growth is restrained by the lack of awareness and high investment levels. However, the long-term benefits of energy savings and advanced technology are expected to drive the market forward. Industrial-scale production capacity is increasing, and partnership announcements are being made to expand the market reach. The transportation sector, including commercial vehicles, trains, and passenger vehicles, is also adopting smart windows for energy efficiency and advanced technology. Smart windows are being used in various industries, including warehouses, storage houses, office buildings, hospitals, schools, IT parks, showrooms, and malls. The technology is also being applied in personal property buildings, such as luxury automobiles, to enhance privacy and comfort. Blackout smart glass and low-emissivity coatings are also gaining popularity for their ability to block UV rays and regulate temperature. The construction sector is also adopting smart windows to address dynamic glare and light control, as well as heat control based on ambient conditions. Manual controls are being replaced with automated systems to enhance the user experience and reduce energy consumption. The market for smart windows is expected to continue growing as technology advances and prices decrease, making it a viable option for various industries and applications.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Type
• OLED Glass
• Self-dimming Window
• Self-repairing Windows
• Application
• Transportation
• Commercial And Industrial
• Residential
• Geography
• North America
• APAC
• Europe
• South America
• Middle East And Africa
• Technology
• Suspended Particle Devices Light Modulator
• Polymer Dispersed Liquid Crystal Devices Scanner
• Electrochromic

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio