NEW YORK, Jan. 6, 2016 /PRNewswire/ - SmartCard Marketing Systems Inc (SMKG: OTC) announced today a partnership with Loyalty SuperStore Inc (LSS) which will create a value added exchange of offers & incentives for real-time redemption such as promotions, rebates and rewards including a points offering that will be offered through the payment platform of SmartCard Marketing and the loyalty, added benefits and incentive B2B and B2B2C programs of Loyalty Superstore.
In addition the partnership will also create an important leap forward as SmartCard Marketing through its pending acquisition of CT will bring a suite of new capabilities to LSS allowing it to grow through infrastructure of EMV Payments, NFC, Ecommerce & BIN routing for real-time redemption & reconciliation of transactions and will be offering the LSS Local Thanks platform to our 60,000 merchant processing base.
The partnership creates multiple levels of synergies that will benefit retailers and consumers in North America and opens a new stream of capabilities for Asian and worldwide markets which will be able to benefit from targeting travellers with the existing offers.
CEO Massimo Barone stated "We are excited to work with Martins Company and to have access to such a robust content base of incentives and rewards from so many important national retailers, theme parks & vendors, including local merchants that will benefit our network of Independent Sales organizations, Independent Software Vendors and Resellers of prepaid cards domestically and internationally. Their Local Thanks platform opens a new and exciting revenue stream for SmartCard.
Our capabilities including the broad reach of CT Payments Inc processing services will also play a very crucial role for enabling LSS to services large retailers with a fully agnostic payment solution allowing both companies to expand rapidly delivering EMV& NFC enabled POS & MPOS devices. This drastically improves the delivery to market for both companies and reduces integration for major retailers and global enterprise a key factor in decision making."
Mr. Martin Berns President of Loyalty Superstore also commented "SmartCard Marketing and CT are perfect partners for us. We all address the same markets but with complimentary products. The combination gives us an extraordinary merchant platform that was not available until now.
Our National Mall will bring millions of new shoppers to our Local Thanks Program and the participating merchants. We will now have the ability to offer those merchants an unprecedented platform of instore and web/mobile based marketing, rewards and incentives, plus the SmartCard location based technology and applications to process purchases, coupons and rewards right in the store.
Additionally, our National Mall and Local Thanks platforms were coded and built for international expansion and this partnership fits right into those plans with an added advantage by combining all of the SmartCard Marketing embellishments."
About Loyalty Superstore Inc.
Loyalty Superstore® (www.loyaltysuperstore.com) and its management team have over 20 years of experience in the incentive industry and in building rewards/rebates web based loyalty shopping mall platforms that showcase over 1200 national merchants. This one of a kind white label technology allows clients to customize the platform instantaneously with their own graphics, videos, text and information. It is marketed to medium and large sized clients that utilize the platform as a customer acquisition, retention and loyalty value added benefit. The Malls include a link to local shopping through the company's Local Thanks platform.
The company offers its Local Thanks (http://merchant.localthanks.net) local business to consumer outreach marketing program of marketing designed to bring existing customers back more often and attract new ones. The platform includes a one stop package of direct to consumer marketing tools such as loyalty, web and mobile applications, couponing, text, email, cross marketing and other additional tools designed to build business for small to medium size local merchants.
About SmartCard Marketing Systems, Inc.
SmartCard Marketing, Inc. (SMKG:OTC) is a financial technology solutions provider to the global payments industry, delivering a cloud-based EMV Host platform to banks, telecoms and enterprise customers. In addition, it offers customers proprietary software solutions and services, Genorocity, a coupon and incentive management platform for Retail & Events, Check21SAAS a Remote Check Deposit solution for X9 clearing and VelocityMWallet, a transaction payment ecosystem for alternative payment solutions. For more information, go to www.smartcardmarketingsystems.com.
About CT Payment Inc.
CT-Payment has been setting the pace in electronic POS transaction since 2002. It is North American leader in EMV compliant payment services and is Canada's largest debit- and credit-card processing company to be fully independent of Canadian financial institutions and acquirers. As a member of Interac® and a debit acquirer, CT-Payment delivers integrated debit authorization and settlement services on behalf of its customers and business partners. As an experienced multi-acquirer service provider, CT-Payment offers transaction processing for point-of-sale debit and credit terminals, customized web-payment integration solutions, and the management of loyalty programs. CT-Payment further specializes in the development of platforms for emergent technology in the Global payment-processing ecosystem. It fully complies with PCI international security standards. To find out more: www.ct-payment.com.
SOURCE SmartCard Marketing Systems Inc (SMKG)