SmartDrive Wins UK 2011 Fleet Safety Product Award

SUFFOLK, UK, June 16, 2011 /PRNewswire/ -- SmartDrive has won a prestigious "Fleet Safety Product Award" at the 2011 Fleet Safety Forum Awards for Excellence for its advanced in-vehicle video safety program that improves driver behavior and reduces collisions. Another honor at this Brake event, the "Safe Vehicles Award" went to online grocery retailer Ocado, a SmartDrive customer.

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"We're pleased that Brake, the leading safety advocate in the UK has recognized SmartDrive Safety for its achievements in working with leading fleets in the UK to improve safety performance. We look at this as another validation of how the innovations in the SmartDrive program are enabling fleets to better understand their driving risk and improve performance," said SmartDrive President Jason Palmer.

A total of 35 companies were recognized as winners or were highly commended in the 11 award categories.

"The Fleet Safety Forum Awards for Excellence 2011 received more entries, and welcomed more guests, than ever before, showing the huge amount of commitment to managing road risk within the industry. It's fantastic to be able to recognize companies that are helping drive down crashes and casualties by raising the bar of fleet safety best practice. Brake congratulates all the winners, and we look forward to sharing case studies on this impressive range of initiatives through the Fleet Safety Forum throughout the year," said Julie Townsend, Deputy Chief Executive, Brake.

SmartDrive uses a broad range of video, audio, motion and GPS sensors to detect risky driving maneuvers, such as sudden stops, hard cornering, aggressive acceleration, and excessive speed. This delivers comprehensive video and vehicle event information used by SmartDrive vehicle safety experts who evaluate these recorded events for more than 50 unsafe driving behaviors.

Fleets across industries use this insight and analysis to improve safe driving performance, reducing collisions by up to 80%. Moreover, with increasing focus on eco driving, fleets now have an effective way to identify and correct inefficient driving habits in real time with in-cab instant driver feedback that alerts drivers of wasteful maneuvers.

About SmartDrive Systems

SmartDrive delivers innovative solutions that make it easy for fleet managers to improve driver safety and reduce operating cost. SmartDrive records comprehensive video-based data from the road, then thoroughly reviews and scores critical events and recommends action for fleet managers to quickly respond and deliver sustainable savings - all through an easy-to-use managed service. The company has compiled the world's largest database of more than 34 million events - of real-time, risky-driving incidents. SmartDrive was awarded the prestigious Brake Fleet Safety Forum award for Safety Product of the Year in 2011. SmartDrive Systems operates in the UK, USA, Australia and New Zealand and employs over 375 people worldwide. For more information, please visit www.smartdrive.net. 

SOURCE SmartDrive Systems