SmartFocus Helps Leading Pool Company Make a Splash with Customers

NEW YORK, June 30, 2015 /PRNewswire/ --

- NAMCO, America's largest pool, patio and game room superstore, maximizes sales and site traffic with a personalized communication solution from SmartFocus 

- New email solution results in higher open rates - and more sales  

Retailers know that email can be a powerful and cost-effective communication channel - but only if the email lands in the customer's inbox instead of the spam folder. NAMCO, the largest dealer of swimming pools and accessories, patio furniture and game room gear in the US, uses The Message Cloud from SmartFocus to increase their email deliverability and giving them vastly higher open rates - promoting customer engagement and growing revenue.

"Before we started working with SmartFocus, we had major issues with deliverability, and our open rate was incredibly low," said Asif Bangi, VP of Marketing at NAMCO. "Our old ESP solution didn't provide the insights into buying trends or the visibility into our customer base that we needed. Once we saw a demo of the SmartFocus solution, we were sold - it addressed deliverability and provided the transparency we were seeking."

NAMCO was able to quickly get a smart email and personalization strategy up and running with SmartFocus. With their new digital communications and messaging technology, NAMCO can now easily set up trigger campaigns and send automated emails based on customer attributes. SmartFocus also makes it easy to segment and analyze audiences and establish filters, and their Message Cloud solution makes it simple to calculate ROI for each campaign, providing the performance insights NAMCO requires.

"With SmartFocus, we're able to fully leverage the possibilities of email," Bangi explains. "Our new communications and messaging strategy has had a direct impact on sales and site traffic, and our deliverability and open rates are much higher. The SmartFocus team has also been incredibly supportive and hands-on, which made the transition to a new platform much easier."

"We look forward to continuing to work with NAMCO to drive higher sales and deepen customer relationships," said Rob Mullen, CEO at SmartFocus. "The next phase of the rollout will enable NAMCO to gain more insights with predictive intelligence that identifies purchase patterns and enables more precise targeting of NAMCO's best customers. In this way, NAMCO will stay top of mind with customized messages and offers for existing customers and communications that drive new business. We're proud to be a part of it."

Through The Message Cloud solution, SmartFocus works with many top brands including Macy's, Levi's and Mercedes-Benz to drive higher sales and maximize client engagement. To find out more, please visit http://www.smartfocus.com.

ADDITIONAL INFORMATION: 

SmartFocus 

SmartFocus is an innovator in messaging and communications, enabling the world's largest brands - including Mercedes-Benz, Macy's and Levi's and to understand and connect more closely with today's connected consumers; whether that be via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus genuinely listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools for contextually unique engagements, through any digital channel. Find out more at http://www.smartfocus.com.

SOURCE SmartFocus