NEW YORK, September 15, 2014 /PRNewswire/ --
SmartFocus has acquired Beacon technology specialist TagPoints and social media analytics provider Content Savvy as part of its strategy to develop the UK's first omni-channel digital marketing system. These two key Big Data acquisitions position SmartFocus as an industry leader for mobile and location-based digital marketing. Its platform now offers customer engagement and analytics capabilities across all media channels, so clients can gain deeper insight into consumer behavior.
TagPoints was the first company to install beacon technology in a UK shopping center, and has since established itself as a leader in proximity marketing. Its mobile phone loyalty platform won an award at this year's Mobile World Congress 'Barca Starta' competition.
Using natural language processing (NLP) and machine learning technology, Content Savvy offers the ability to follow and accurately interpret media channels, including Facebook posts, trending social media topics, blogs and video posts. Its acquisition enables SmartFocus to provide marketers with unprecedented capacity to engage with, and gain insight into, customer behavior. For example, using Content Savvy marketers can distinguish whether someone in an online conversation truly has the intent to buy and can subsequently export this information to CRM systems or customer databases.
These acquisitions represent a tipping point for SmartFocus, because now in addition to email marketing, the company offers marketers advanced messaging and communication tools across multiple platforms - both in and out of stores.
"This is what all marketers want today," said SmartFocus CEO Rob Mullen. "In the age of 'The Internet of Everything', a key challenge for brands is personalizing and contextualizing consumer behavior. One aspect of this is location-based information, a problem that TagPoints solves, while Content Savvy offers the ability to accurately monitor, digest and analyze what's being said away from the store."
There is an overwhelming amount of data out there in today's hyper-connected world, and the reality is that many businesses cannot cope with it all. Therefore it is critical to have tools that not only capture data, but also mine it for insights that can be acted on instantly. SmartFocus helps marketers gather data from multiple sources to discover previously unrecognized patterns of behavior and predict future patterns. By bringing TagPoints and Content Savvy in-house, SmartFocus now offers a truly omni-channel marketing solution."
Many large retailers are using SmartFocus' expanding range of digital marketing tools. One high profile fashion retailer is using its Beacon technology which offers consumers visiting its stores dedicated discounts and 'secret' offers via an app. And in a significant move for retail, the system will link consumer in-store behavior to email by contacting them via email afterwards.
Another large brand using SmartFocus is the global technology giant HP.
"SmartFocus is HP's marketing engine for the Internet of Everything," said Dennison Degregor, Worldwide CRM Executive at HP. "The addition of TagPoints and Content Savvy is bringing new perspectives to understanding customer behavior. Coupled with SmartFocus' existing toolset, they have the potential to redefine digital marketing. It will give HP and our clients unrivalled insight and enable us to communicate with our customers in a relevant, timely and targeted way, irrespective of where they are or what device they are using."
Apple's announcements on September 9th included NFC payments in the new iPhone 6 and 6 Plus, showing that the mobile commerce trend is one that is continuing globally and retailers will now need strategies and software that are mobile-ready and set for the shopping evolution.
SmartFocus is the leader and innovator in contextualized and personalized messages. We have the technology to help you truly know your customer and engage them with the right message, at the perfect moment, wherever they are - in store and online across all of their preferred channels. SmartFocus is the Internet of Everything solution for brands. It includes beacon technology that knows when your customer visits a physical store; real-time predictive recommendations generated at the precise moment they open your email or visit your site; and powerful insights that use smart analysis of Big Data to effortlessly generate a truly personal experience. Every year, we execute more than five million marketing campaigns, manage more than five billion customer records, and deliver more than 55 billion personalized interactions. Global brands such as French Connection, Speedo and Mercedes-Benz rely on SmartFocus to deliver business-critical, joined-up marketing campaigns that make a difference to their customers and to the growth of their business. http://www.smartfocus.com
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