SmartLess Mobile Wants You To Stop Overpaying - And They're Not Exactly Subtle About It

The podcast trio turns their BS radar on unlimited data plans to make wireless more affordable

CULVER CITY, Calif., June 10, 2025 /PRNewswire/ -- Jason Bateman, Sean Hayes and Will Arnett, the minds (and mouths) behind the wildly popular SmartLess podcast - are taking on a new role: mobile entrepreneurs. With the launch of SmartLess Mobile, the trio is serving up a new kind of wireless service: direct-to-consumer, data-sane, and refreshingly BS-free.

Bringing the same smart, self-deprecating humor that's made their podcast a massive hit, the team has a new mission: help people stop paying for mobile data they don't use – and don't need. It's time to stop getting outsmarted by your phone bill.

Most people don't realize that nearly 90% of their phone's data use happens over Wi-Fi, whether that occurs at home, work, school or the millions of free hotspots across the country. The need for expensive unlimited data plans is rapidly evolving, and SmartLess Mobile challenges the industry norm that "more data" means "better value".  

As the first product extension for SmartLess, mobile service is a logical fit: "Our SmartLess podcast now reaches millions of listeners each month, almost all of whom listen on their phones," said Bateman. "Extending the SmartLess brand into mobile is a logical next step".

"We're not the industry, and we're not trying to outsmart you," Hayes said. "If you own your phone, spend most of your day on Wi-Fi, and are on an unlimited data plan, moving to SmartLess Mobile could literally cut your monthly bill in half. Seriously, if your phone bill knew how often you're on Wi-Fi, it would be embarrassed."

As millions of American households look to reduce unnecessary financial stress, cutting costs shouldn't be complicated. Starting with your unused data is a no-brainer.

"It's time for something to cost less," said Arnett. "You're paying for way more data than you use, and we're pretty sure that Big Wireless isn't going to let you know that your phone isn't using their network the vast majority of the time. So, we'll say it: If you're using less, you should be spending less.

As a digital-only brand, SmartLess Mobile has foregone expensive retail locations and directed those savings to lowering the cost of service for its customers. With the rise of eSIM technology, switching mobile providers has never been faster or easier. Most Americans can bring their existing number with them just by scanning a QR code, and the whole process takes just minutes.

SmartLess Mobile offers nationwide coverage across the contiguous United States and Puerto Rico.

The SmartLess Mobile founding team also includes wireless industry veterans Paul and Jeni McAleese, along with lead investor Thomvest Asset Management.

To learn more, visit smartlessmobile.com or download the SmartLess Mobile app.

About SmartLess Mobile
SmartLess Mobile is a digital-only wireless brand built on one simple idea: Less is smart. If you're spending most of your time on Wi-Fi, why are you paying for unlimited data? Created by the hosts of the SmartLess podcast, the service offers easy, affordable plans designed for how people actually use their phones. SmartLess Mobile delivers simplicity, savings and just the right amount of sass. Learn more at smartlessmobile.com.

About Thomvest
Toronto-based Thomvest Asset Management makes investments on behalf of Peter Thomson and his family.  For more than 25 years, we've aligned our capital with exceptional teams to achieve superior results. To learn more about Thomvest Asset Management visit thomvest.com/family-investment-office. 

SOURCE SmartLess Mobile