NEW YORK, July 5, 2017 /PRNewswire/ -- As Facebook advertising spend surges, Smartly.io, a Facebook advertising optimization and automation tool, is growing rapidly and just reached USD $1 billion run rate in ad spend on its platform. The company, a leading Facebook Marketing Partner, has grown at an average of 5x year-over-year globally and maintained profitability for the past two years. This has been driven by an average of over 70% compounded quarterly growth in the U.S. since opening its San Francisco office September 2015.
Over 500 brands and agencies, including many of the largest and most sophisticated digital advertisers, rely on Smartly.io to run Facebook advertising at scale. In the U.S. (which has quickly become Smartly.io's largest market),Zillow, TechStyle (which includes JustFab, ShoeDazzle and more), Bark & Co. (which operates BarkBox), Hopper and Chatbooks have joined the customer roster, along with existing global customers eBay, SkyScanner, Lazada, Zalora and Deliveroo.
"We only bring on partners that can move smarter and faster than we can," said Laura Joukovski, SVP Media + Analytics, TechStyle. "When we find someone who can do that we're really excited. I rarely fall in love with a partner, but the Smartly.io team has been super smart, fast and responsive. They listen closely and help us solve our problems. For the price we pay, it's way better than what we can do internally and the value that Smartly is able to deliver TechStyle is outstanding."
Smartly.io also announced the appointment of Amir Shub as General Manager, Americas to better service its fast-growing U.S. customer base. Amir brings years of experience in leading technology companies and identifying growth strategies, working closely with brands and partners. Prior to joining Smartly.io, Amir served as Chief Product Officer at Wyng and as SVP Head of Business Transformation at LivePerson (NASDAQ: LPSN), where he helped grow the company to over $270M in revenue and pivot to new growth trajectories. His deep experience in product ownership, go-to-market strategies, sales and customer success will enable Smartly.io's continued U.S. growth strategy.
"Keeping up with the pace at which Facebook introduces new formats is a top challenge for digital advertisers," said Kristo Ovaska, CEO, Smartly.io. "Smartly.io's culture is built around product development speed to maximize how quickly we bring features to market so our customers can capitalize on Facebook's innovations, using our tools to build beautiful, customized creative directly from product feeds. Amir fits into this culture perfectly and brings a great depth of industry perspective. We're excited to have dedicated senior leadership on the ground in the U.S. to help our customers be successful."
To learn more about how Smartly.io automates and optimizes Facebook and Instagram advertising at scale, visit www.smartly.io.
About Smartly.io Smartly.io is a SaaS company that automates Facebook and Instagram advertising at scale for leading global advertisers. The Smartly platform helps brands create, launch, and optimize campaigns with first-to-market solutions and features. Founded in 2013, Smartly.io is a fast-growing community of close to 150 Smartlies in Helsinki, Berlin, New York, Singapore, San Francisco, and Buenos Aires.