Smartphone brand Honor announces co-promotion with Marvel's Doctor Strange

Honor makes big screen debut with highly anticipated film

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Oct 18, 2016, 02:29 ET

BELLEVUE, Wash., Oct. 18, 2016 /PRNewswire/ -- Global smartphone brand, Honor, will make its big screen debut with Marvel Studios' "Doctor Strange," the result of a co-promotional agreement between Honor and Marvel Studios.

The agreement will see Honor activate a "Doctor Strange"-themed multimedia campaign and brand-tie leading up to the film's November 4 premiere, which will extend through the fall. The exclusive appearance of an Honor device in the new blockbuster is a milestone for the young brand, recently introduced to the U.S. market.

Honor creates devices "for the brave" – people who boldly follow their own path, on their own terms. The brand lives this mantra by engaging with consumers outside the traditional smartphone space in the world of entertainment, whether music, sport, or film.

"We are thrilled to be working with Marvel," said Zack Zhang, vice president of Honor Device USA. "Marvel's rich universe continues to produce exciting stories that appeal to consumers' imaginations, making it a perfect fit for our Honor brand."

In addition to the film, consumers will see co-promotional digital and event activations as part of the deal.

"Marvel is committed to bringing world-class content to fans," said Mindy Hamilton, SVP, Global Partnerships. "Collaborating with global brands such as Honor helps us reach consumers in fresh and innovative ways."

Marvel Studios' Doctor Strange stars Benedict Cumberbatch and follows the story of a world famous neurosurgeon Dr. Stephen Strange who, in his quest for healing after a horrific car accident, discovers powerful magic in a mysterious place.

Open your mind. Change your reality.

From taking amazing photos to video chatting with friends, smartphones are essential gear. Honor equips consumers with the features they want and delivers unparalleled value through unlocked, digital channels.

As Honor's first flagship smartphone in the U.S. market, Honor 8 alters what consumers should expect in a smartphone. Offering an advanced dual-lens camera system, fingerprint sensor with a programmable Smart Key, and premium, light-reflecting layered glass design – all for just $399.99 USD – this smartphone makes the consumer the super hero. Honor 8 is available in Sapphire Blue, Pearl White, and Midnight Black from Amazon, Best Buy, B&H Photo Video, Newegg, and HiHonor.com.

About Honor
Honor is a leading smartphone e-brand under Huawei group. In line with its slogan, "for the brave," the brand was created to meet the needs of millennials through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, visit http://www.hihonor.com or any of the following social media sites: https://www.facebook.com/USAhonor
https://www.instagram.com/HonorUSA/
https://twitter.com/Honor_USA
https://plus.google.com/HonorUSA

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2016 MARVEL

About Marvel Studios' "Doctor Strange"
From Marvel Studios comes "Doctor Strange," the story of world-famous neurosurgeon Dr. Stephen Strange whose life changes forever after a horrific car accident robs him of the use of his hands. When traditional medicine fails him, he is forced to look for healing, and hope, in an unlikely place—a mysterious enclave known as Kamar-Taj. He quickly learns that this is not just a center for healing but also the front line of a battle against unseen dark forces bent on destroying our reality. Before long Strange—armed with newly acquired magical powers—is forced to choose whether to return to his life of fortune and status or leave it all behind to defend the world as the most powerful sorcerer in existence.

"Doctor Strange" stars Benedict Cumberbatch, Chiwetel Ejiofor, Rachel McAdams, Benedict Wong, Michael Stuhlbarg, Benjamin Bratt and Scott Adkins, with Mads Mikkelsen and Tilda Swinton. Scott Derrickson is directing with Kevin Feige producing. Louis D'Esposito, Stephen Broussard, Victoria Alonso, Charles Newirth and Stan Lee serve as executive producers. Jon Spaihts and Scott Derrickson & C. Robert Cargill wrote the screenplay. Join Strange on his dangerous, mystifying and totally mind-bending journey when Marvel Studios' "Doctor Strange" opens in U.S. theaters on November 4, 2016.