SmartSource Announces Launch of Free Digital Coupon Application for iPad: SmartSource Xpress New Application Will Be Available March 2012

Feb 21, 2012, 13:18 ET from News America Marketing

NEW YORK, Feb. 21, 2012 /PRNewswire/ -- News America Marketing, the premier publisher of coupons in the U.S. and Canada, producing over 165 billion coupons annually, today announced the launch of their free iPad couponing application, SmartSource Xpress, which will be available starting in March, 2012.

News America Marketing (NAM), a division of News Corporation (NASDAQ: NWS), operates the popular online consumer coupon site and publishes the Sunday coupon insert SmartSource Magazine to over 74 million homes almost every week.  The company's new SmartSource Xpress application will give shoppers the ability to easily find and digitally "clip" coupons for products from a wide number of popular household names including: Agave in the Raw®, Bertolli Olive Oil®, Brisk® Iced Tea, Campbell Soup Company, Colgate-Palmolive, Comet®, Domino® and C&H® Sugar, Energizer® brand batteries and flashlights, Hartz Mountain pet products, Hormel® branded products, Just for Men®, Mariani® Premium Dried Fruit, Kraft Foods, Ortega®, Rubbermaid, Schwan's® Frozen Pizza, Sea-Bond®, Skinny Water®, Stevia in the Raw®, Sweet'N Low®, and Vagisil®. The savings can be sent to consumers' registered shopper cards with a tap of the screen and then automatically redeemed using Direct2Card™ (D2C) technology at participating store checkouts.

SmartSource Xpress uses direct-to-card paperless coupon technology that electronically links coupon discounts to consumers' frequent-shopper cards.  This system utilizes SmartSource's national D2C retailer network that includes many of the country's biggest grocery retailers.  A single 'tap' on a SmartSource Xpress offer sends the discount to the consumer's registered shopper cards and will be waiting for the consumer at the checkout of their favorite participating retail outlet.

"This is the most exciting product launch in our company's history," said Chris Mixson, President, News America Marketing.  "We have a commitment to the consumer to offer savings wherever most convenient, and the launch of SmartSource Xpress is the most recent example of that commitment.  Not only will SmartSource Xpress save the consumer money, we strongly believe that we are delivering those savings in a simple and elegant fashion."

"Consumers lives have never been more on the go and shoppers are relying more and more on their mobile devices to help them navigate through their daily tasks," said Henri Lellouche, SVP, SmartSource iGroup.  "SmartSource Xpress is a tool that will help shoppers plan their shopping trips, save them money on the products they use every day from their favorite brands, and make it easy and fun to find and redeem these savings."

SmartSource Xpress coupons will be accepted through the SmartSource D2C retailer network, which is approaching 4000 stores and is expected by News America to expand dramatically over the coming year.

In addition to coupons, brands will be able to present innovative promotions within their offers that will 'bring to life' the previously printed medium. These new features include the ability to show short promotional or instructional videos and to offer free product trial samples, recipes, and other promotional content.  The application's coupons and enriched elements will be refreshed with new offers weekly.

"SmartSource Xpress is just the first of an innovative array of new mobile and digital applications News America Marketing has planned that will bring couponing to a whole new generation of savers," said Mixson.

SmartSource Xpress will be free to all consumers to download through the iTunes App Store.

News America Marketing®, a division of News Corporation, is the premier single-source provider of consumer marketing services in the U.S. and Canada. The company's product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, popular online consumer coupon site, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to millions of consumers each month via a network of 1,640+ newspapers/publications* and over 62,000** supermarket, drug, office, mass merchandisers and dollar-store locations across the country, including Kroger, Safeway, Publix, CVS, Rite Aid, Walgreens, Staples, Family Dollar and Dollar General.

* Market list effective January, 2012

** Based on News America Marketing's SSCM distribution as of March, 2012

SOURCE News America Marketing