SmartSource Magazine Recognizes Veterans Day With Special "Believe in Heroes" Coupon Insert This Sunday
More than 30 Leading Brands Enable Consumers to "Shop, Share and Save" in Support of Wounded Warrior Project®
NEW YORK and JACKSONVILLE, Fla., Oct. 30, 2014 /PRNewswire/ -- News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing billions of coupons annually, today announced that the Sunday, November 2 issue of its widely distributed SmartSource Magazine®coupon insert is dedicated to the Wounded Warrior Project® (WWP) Believe in Heroes® campaign. Believe in Heroes brings together brands, retailers, and consumers to raise funds for critical veteran programs provided by WWP and broaden awareness of the lifetime of needs required by many injured service members. This year, more than 30 national brands are supporting the campaign and are offering high-value coupons in this special insert.
The November 2 SmartSource Magazine special edition Believe in Heroes insert will be distributed to a circulation of more than 50 million in advance of Veterans Day on November 11. The insert will feature information about coupons from dozens of favorite household brands and direct consumers to wwpbelieve.org, where both English and Spanish versions of the coupons are available for printing. The site also provides the opportunity for consumers to pledge some of their savings from the coupons through direct donations to WWP. In addition, thousands of supermarkets throughout the country are promoting Believe in Heroes through their circulars and custom in-store programs with special signage, point-of-purchase materials, and contribution tear pads at registers.
Founded in 2010 by Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, the Believe in Heroes campaign has raised more than $16 million for critical veteran programs provided by WWP.
"We recognize the crucial role that partnership programs like Believe in Heroes play in our ability to raise awareness of the escalating needs of American servicemen and women after they return home from the call of duty," said Adam Silva, chief development officer for Wounded Warrior Project. "With the steadfast support of Acosta, News America Marketing, and all of the participating brands, retailers and consumers, we have been able to honor and empower an increasing number of veterans and their families, which exemplifies our dedication to a lifetime of commitment to those we serve."
News America Marketing is a strong supporter of our country's service men and women and has been a partner of the Believe in Heroes campaign since 2011.
"It's an honor to support America's veterans and to enable consumers to do their part by participating in the Believe in Heroes campaign," said Marty Garofalo, CEO, News America Marketing. "We strongly encourage shoppers to visit wwpbelieve.org to learn more about WWP, take advantage of all the Veterans Day coupons, and give back to our nation's service men and women."
For more information about the 2014 Believe in Heroes campaign, please visit wwpbelieve.org.
About News America Marketing®
News America Marketing is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing's SmartSource®-branded advertising and promotion programs are an integral part of America's shopping routine. We reach millions of consumers each day through our network of 1,800+ publications1, 58,250 retail stores2, and 500 online partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
For more information, please visit newsamerica.com or smartsource.com.
1NAM market list effective July, 2014
2Based on an aggregate of NAM cycle 5, 2014 SSCM for all classes of trade with the exception of the domestic class of trade, which is based on Carts and the book class of trade, which is based on Shelftalk
3As of April 2014
About Wounded Warrior Project®
Wounded Warrior Project® (WWP) is recognizing its ten-year anniversary, reflecting on a decade of service and reaffirming its commitment to serving this generation's injured veterans for their lifetime. The mission of Wounded Warrior Project is to honor and empower Wounded Warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.
About Acosta Sales & Marketing
Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S. and Canada. For more than 85 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers' baskets. Visit acosta.com.
SOURCE News America Marketing
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