Announces Addition of Direct2Card™ (D2C) technology to online coupon site

Sep 17, 2012, 13:15 ET from News America Marketing

NEW YORK, Sept. 17, 2012 /PRNewswire/ -- News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing over 165 billion coupons(1) annually, today announced that its online site,, has re-launched with a fresh look, and updated technology. The popular online coupon site now offers Direct2Card capability, giving users the ability to apply the coupon offers directly to their shopper loyalty cards, from which they will be automatically redeemed at checkout. The Direct2Card™ (D2C) offers will be powered by Cellfire. While News America Marketing has been using D2C technology on a variety of different platforms, including their iPad app SmartSource Xpress, this is the first opportunity shoppers will have to get the offers found on loaded directly to their loyalty cards. will continue to provide printable offers as well, for traditionalists as well as those whose neighborhood store may not be participating in the launch of the D2C program.

News America Marketing, a division of News Corporation (NASDAQ: NWS), publishes the Sunday coupon insert SmartSource Magazine which is delivered to 73 million homes(2) each week. It operates the popular online consumer coupon site and launched SmartSource Xpress, a couponing application for iPads, this spring with a version for the iPhone launching in October. SmartSource Xpress also uses Direct2Card™ (D2C) technology, and consumer feedback on this feature has been overwhelmingly positive(3).

"More and more consumers are choosing digital channels to receive their savings, and SmartSource is committed to delivering the same outstanding caliber and selection of coupons to these shoppers that traditional coupon users receive in their weekly SmartSource Magazine," said Chris Mixson, President, News America Marketing. "We are thrilled with our digital offerings of and the iPad app, SmartSource Xpress, and are looking forward to rounding out our digital portfolio more fully in the coming months, while continuing to build our core businesses of SmartSource Magazine and SmartSource In-Store."

"Our partnership with Cellfire gives consumers more choices, something that's very important to us," said Henri Lellouche, SVP, Digital, News America Marketing.

News America Marketing®, a division of News Corporation, is the premier single-source provider of consumer marketing services in the U.S. and Canada. The company's product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, popular online consumer coupon site, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to millions of consumers each month via a network of 1,700+ newspapers/publications(2) and over 61,000(4) supermarket, drug, office, mass merchandisers and dollar-store locations across the country, including Kroger, Safeway, Publix, CVS, Walgreens, Staples, Family Dollar and Dollar General.

(1)Based on NAM's average number of coupons per magazine, per region, per year.

(2)Market list effective July, 2012

(3)Based on the customer feedback on D2C from the SmartSource Xpress App store, which shows overwhelmingly positive reviews on the ease of use

(4)Based on NAM's SSCM; In-store Network as of August 13-September 9, 2012

SOURCE News America Marketing