Smilebox Launches iPhone App That Redefines Mobile Photo Sharing

REDMOND, Wash., Sept. 1, 2011 /PRNewswire/ -- Smilebox ® a division of IncrediMail Ltd. (NASDAQ: MAIL), and a leader in social photo sharing, announced today it has released a new iPhone app for the millions of consumers who take photos with their iPhone camera.  Smilebox for iPhone is the first mobile photo sharing app to combine meaningful personalization, flexible sharing and instant feedback from family and friends. The free Smilebox app is available from the iTunes App Store beginning today.

(Photo:  http://photos.prnewswire.com/prnh/20110901/NE61046 )

"Our goal was to reinvent the way people stay personally connected on the go," said Andrew Wright, president of the Smilebox division.  "We insisted on going beyond photo-filter effects and group sharing and created a simple and fun way to make everyday mobile photo sharing more meaningful.  The result is an addictive way of staying connected that brings people closer together."

How It Works

Smilebox for iPhone features dynamic designs for personalizing photos with colorful stickers, swipes, captions and frames for every occasion, season and holiday. Unlike static filters that alter the look of photos, Smilebox designs are updated weekly and express sentiments and messages -- the kind of clever personalization that inspires feedback.  The app features two categories of designs:  "Fresh," topical and pop-culture themes to inspire and delight and "Essentials," key, timeless elements suitable for any moment.

After downloading the app, customers can snap a photo or grab one from their photo roll, choose a design and touch the screen to uniquely personalize with simple pinches and swipes.  Unlike other mobile photo sharing apps that enforce a specific sharing approach, Smilebox for iPhone lets consumers choose the approach that works best for them and their recipients – SMS, email and Facebook.  Instant feedback is received through fun, expressive emoticons and comments regardless of how the photo moment is shared.

According to Ursula Frank of Seattle, a busy mom and a beta customer for Smilebox, the app's playful design options and personal feedback are particularly compelling.  "This clever product has quickly become my go-to camera app. Whether it's an afternoon bike ride or one of my children's birthday parties, this app makes it easy and fun to document all of our every day moments.  Even my 8-year-old son loves using the app -- receiving comments from our extended family helps keep them close even though they're far away."

It's a Wrap

Smilebox for iPhone's unique "Wrap-Up" feature automatically compiles a daily recap of a customer's photos in an interactive, digital Smilebox collage.  The "Wrap-Up" collage is sent directly to their email inbox and can be forwarded to family and friends or saved to their PC or Mac using the desktop Smilebox service for further personalization, sharing or printing. Saved mobile moments can also become part of other Smilebox creations including greetings, scrapbooks, slideshows, calendars and more.  

Smilebox for iPhone is available for the iPhone, iPad2, and iPod touch and can be downloaded from the iTunes store.  For more information, please visit www.smilebox.com/iphone or download the app from the iTunes App Store and join us on Facebook and Twitter.  

About Smilebox

The Smilebox division of IncrediMail (NASDAQ: MAIL) provides mobile and desktop social photo sharing services that let consumers stay personally connected with family and friends around life's moments.  Smilebox is the only service that supports all personal media (photos, videos, music), all content types (greetings, invitations, slideshows, scrapbooks, photo albums, collages and more) and all sharing methods (email, print, burn to DVD, post to Facebook, blog, Twitter or SMS).  Since the service's launch in June 2006, more than 15 million people have installed the desktop Smilebox service and more than 180 million Smilebox creations have been played worldwide. 

About IncrediMail Ltd.

Founded in 2000, IncrediMail Ltd. (NASDAQ: MAIL) is a digital media company that provides products and services to consumers to help make their everyday life simpler and more enjoyable. Focusing on an underserved market of second wave adopters who value their time online, IncrediMail offers a growing portfolio of easy-to-use products.  The Company's products include: IncrediMail Premium, an award winning e-mail product sold in over 100 countries in 10 different languages; Smilebox, a leading photo sharing product and service that lets customers quickly turn life's moments into digital creations to share and connect with friends and family in a fun and personal way; and PhotoJoy, a photo discovery and sharing screensaver & wallpaper product.  For more information, visit www.incredimail-corp.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "intend," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.

SOURCE Smilebox