Smith System Unveils New Brand Identity as it Advances Fleet and Driver Safety

New Look Reinforces Smith System's Leadership in Behavior-Based Driver Risk Management

ARLINGTON, Texas, July 23, 2025 /PRNewswire/ -- Smith System, a global leader in driver risk management and training, announces a brand redesign that reflects the company's ongoing evolution and innovative solutions.

The updated look and feel embody the integration of technology and analytics into the traditional Smith System, designed to provide enhanced benefits for fleet customers through substantial digital product expansion and modernization.

A new logo and website serve as the initial visual representation of this evolution, focusing on the future while emphasizing the company's proven Smith5Keys^® method, which organizations worldwide have relied on for over 70 years to enhance driver behavior.

The 5Keys^® method trains drivers to see more, think ahead, and maintain control. Building on this foundation, the company is developing connected solutions that transform real-world insights into safer driving on a larger scale.

"Our new identity reflects the innovative, accessible, and data-driven company we are today," said Derek Dunaway, CEO of Smith System. "It honors our legacy of saving lives while signaling a bold future built on connected driver safety solutions."

A Modern Look Anchored in Proven Results

The new logo reflects how Smith System continues to advance safety by making it intuitive and straightforward. By combining world-class in-person instruction with scalable digital tools, the company enables organizations to address risks in real-time and cultivate safer drivers at any time and from anywhere.

The newly launched website, www.smith-system.com, provides a cleaner, mobile-optimized experience with intuitive navigation and clear, easy-to-understand explanations of the 5Keys^® and the company's connected safety solutions, along with proven success stories.

At the center of the rebrand is Smith System's enhanced Driver Risk Management platform, which fuses The Smith5Keys^® behavior-based safety philosophy with modern analytics, mobile coaching, and corrective action recommendations.

Smith's new platform is intended to bring risk management closer to every stakeholder in a fleet. Drivers can now experience technology-enabled training, a scorecard based on Smith's industry-leading 5Keys and the ability to receive mobile-based telematics and training. Corporate trainers can now use Smith's in-car technology to digitize their fleet's training, assess improvement of their drivers over time and apply automated corrective action and materials to drivers who need it. All of this can be tracked, monitored and assigned by fleet and safety managers in a way that lets them manage driver risk management for the first time.

Smith System currently delivers solutions in more than 20 languages across 100+ countries, empowering fleets of all sizes to reduce risk, increase accountability, and instill a culture of safety.

About Smith System

Founded in 1952 and headquartered in Arlington, Texas, Smith System is the global leader in professional driver safety training and risk management for commercial fleets. Our 5Keys to Safe Driving method is the standard for behavior-based safety programs.

We deliver a unique blend of in-person and online instruction, eLearning, and mobile-first tools that help organizations reduce collisions, lower operating costs, and foster a culture of continuous improvement.

Our integrated approach to Driver Risk Management empowers fleets to act on real-time data, personalize training, and sustain safer driving behaviors. Trusted in over 100 countries, we have trained millions of drivers worldwide, helping all types of fleets gain a competitive advantage.

Learn more at: www.smith-system.com

Contact Information:
Smith System
Rebecca Oistad
847-431-3850
[email protected]

SOURCE Smith System