CHICAGO, Feb. 27, 2019 /PRNewswire/ -- Smokeball, the first and only cloud-based legal productivity software that automatically tracks attorneys' time and activity, today debuted its newest video campaign starring iconic television attorney icon Calista Flockhart.
The video takes viewers behind the scenes of Calista shooting a Smokeball commercial where she often goes off script and credits herself with the company's success (because she played an attorney on television, of course). Throughout the video, Flockhart adlibs her lines, while the "director" continues to interject, telling her to stick to the cue cards and Smokeball's key messaging as the camera resets for another take. After several takes, the video humorously concludes with Flockhart finally nailing her lines, and ultimately capturing Smokeball's mission.
"Over the past decade, we have made incredible strides in the legal tech industry and we're excited to partner with someone like Calista to spread the word," Jane Oxley, president of Smokeball, said. "As an icon that so many of our attorney partners cherished during her time on TV, she's the perfect partner to help us bring more efficient technologies to today's overwhelmed small law practices."
Smokeball was founded by technology leaders with more than 20 years of experience in delivering impactful legal technology products to its clients. With tools like automatic time tracking, seamless document automation, advanced matter management, and full legal billing, Smokeball helps lawyers take control of their practice and get back to focusing on their clients. In fact, small law firms using Smokeball see a 34 percent average increase in profitability.
In the video, Flockhart's TV law persona comes through as she pokes fun at typical actor endorsement commercials.
"There's something really funny about making fun of actors who endorse products when they don't know anything about the product, but they do it anyway," said Flockhart.
Smokeball will be launching the video and campaign at the ABA TECHSHOW in Chicago from February 27 - March 1, 2019. You can find them at booth #811 or watch the campaign at www.smokeball.com/calista.
Smokeball is the first and only complete cloud-based legal productivity software that automatically records time and activity for you. Whether you bill hourly, by fixed fee, or on contingency, Smokeball provides you the insights you need to run a more productive, organized and profitable law firm. Plus, with over 14,000 automated legal forms, industry-leading integrations and an award-winning account management team, making your law firm more productive has never been easier. With Smokeball, you don't just "manage" your practice. For more information visit www.smokeball.com.