NEW ORLEANS, April 23, 2013 /PRNewswire/ -- Smoothie King Franchises, Inc. will continue its celebration of serving as the premier global smoothie and nutritional lifestyle center for the past 40 years with the launch of its 40 Years Strong campaign and 40 over 40 contest. Kicking off today, the campaign will showcase the brand's authentic roots in health and wellness while recognizing those who continue to make the world a stronger, happier place.
Taking place online via Facebook and a dedicated microsite, 40 over 40 encourages Smoothie King guests to nominate people, age 40+, who embody the Smoothie King spirit of health, wellness and strength. Guests are asked to submit the nominee's photo and brief story on how they are making a positive impact on their community. Smoothie King will then select the most inspiring stories, and 40 nominees will win $1,000 each to support them on their path. Those who submit will receive a buy one smoothie, get one free coupon and also be automatically entered to win a $100 Smoothie King gift card.
"Smoothie King has made living a healthy, active lifestyle a priority for the past forty years and we've only gotten better with age," said Smoothie King global CEO, Wan Kim. "Turning forty is no longer considered taboo because of the growing awareness and education around what we need to stay fit and healthy—from nutrition to exercise. The 40 Years Strong campaign was created to give back to those who have walked our path and who continue to inspire along the way."
40 Years Strong is the second in a string of campaigns that will roll out over the year in commemoration of the brand's four decades of success. Lean into Life, which ran for six weeks in January and February, rallied fans as they participated in weekly challenges encouraging them to explore new ways to be good to themselves in 2013.
The 40 Years Strong campaign and contest will be supported with digital ads and via Facebook with a 40 Years Strong tip series for the heart, mind and body, a look back series highlighting health, wellness and fitness trends over the past forty years and weekly inspirations through sharing nominees.
Smoothie King is a privately held; New Orleans-area-based Franchise Company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King currently has more than 600 units operating in 32 states, the Caymans and the Republic of Korea. In 2012, Smoothie King was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 19th year, no. 104 overall on the 2013 Franchise 500 list and no. 65 on Franchise Direct's Top 100 list. Visit www.smoothieking.com; engage on Facebook www.facebook.com/SmoothieKing; follow us on Twitter at http://twitter.com/smoothieking