Smoothie King Unveils New Hydration Category Featuring Three Revitalizing Smoothies Plus Expanded Lineup of Watermelon-Inspired Offerings to Keep You Refreshed All Summer Long

Free Upsize Friday—available to ALL for the first time ever—serves up a 32oz for the price of a 20oz

DALLAS, May 20, 2025 /PRNewswire/ -- As summer heats up, Smoothie King—the world's leading purpose-driven smoothie brand, on a mission to inspire healthy and active lifestyles—today announced the launch of a brand-new smoothie category: Hydration. The new category features three refreshing blends designed to keep you hydrated and feeling your best, including the all-new Pineapple Mango and Hydration Berry smoothies, as well as the return of the fan favorite Hydration Watermelon smoothie.

Each blend in the new Hydration category is crafted with high-quality, naturally hydrating ingredients like electrolytes and coconut water, offering a refreshing way to recover and and recharge — all without any artificial colors, flavors, or preservatives. With more electrolytes than some leading sports drinks, these smoothies are crafted to support active lifestyles and performance during the summer heat. The three smoothies within the Hydration category include:

• Hydration Watermelon: A fan favorite, now back by popular demand—featuring strawberries, a watermelon juice blend, and coconut water for a clean, electrolyte-packed recovery drink.
• Hydration Pineapple Mango: A tropical twist with mangoes, pineapples, apple-pineapple juice, and coconut water to keep you refreshed.
• Hydration Berry: A vibrant, fruity mix of strawberries, pineapples, raspberries, and coconut water that delivers hydration with every sip.

For a limited time, guests can enjoy these smoothies and all Smoothie King blends with Free Upsize Friday—available to all guests for the first time ever, starting May 30. This great value, previously only available to SK Healthy Rewards loyalty members, gives guests a 32oz smoothie for the price of a 20oz, providing a larger, delicious purpose-driven blend for less, every Friday.

"Our guests want hydration that not only delivers results, but also tastes amazing," said Claudia Schaefer, Chief Marketing Officer at Smoothie King. "We've crafted these Hydration smoothies to offer the perfect balance — blending coconut water and electrolytes to hydrate and support your holistic health and wellness goals, all while delivering the refreshing taste of summer in a cup!"

In addition to the new Hydration category, Smoothie King is also expanding its watermelon offerings across its purpose-driven categories with three exciting NEW blends. Whether you're focused on post-workout recovery, gut health, or meal replacement, there's a watermelon smoothie for every need and goal:

• Activator Recovery Watermelon: Refreshing watermelon juice blended with strawberries, coconut water, and Gladiator® Vanilla Protein to support muscle recovery.
• Gut Health Watermelon: Offers a nourishing blend of Greek yogurt, watermelon juice, strawberries, apple juice, and a gut health enhancer to promote digestive wellness.
• Power Meal Slim Watermelon: A satisfying meal replacement, featuring watermelon juice, strawberries, Power Slim protein, and coconut water to keep you full and energized throughout the day.

All new menu additions reflect Smoothie King's Clean Blends commitment and its industry-leading 'No No List' – a list of 75+ ingredients the brand refuses to use, including artificial flavors, colors, and high fructose corn syrup. Additionally, the majority of Smoothie King's smoothies contain zero grams of added sugar.

Discover your new summer beverage obsession at Smoothie King locations nationwide starting May 20, and don't miss Free Upsize Friday, open to all guests starting May 30. Learn more through the Smoothie King mobile app or at SmoothieKing.com.

About Smoothie King Franchises, Inc.
Smoothie King, the original U.S. smoothie franchise—founded in 1973—is a privately held, Dallas-based company with over 1,200 stores nationwide.

The brand is committed to its mission to inspire a healthy and active lifestyle through its Clean Blends initiative, which focuses on providing great-tasting smoothies with more whole fruits and vegetables while removing artificial flavors, colors and preservatives and added sugars in many of its blends. In April 2023, Smoothie King launched Smoothie Bowls, topped with whole fresh fruit and premium Purely Elizabeth™ granola, made with wholesome ingredients, non-GMO fruits and packed with flavor and nutrients. Smoothie King also offers retail products that include sports beverages, energy bars, vitamins, supplements and more.

Repeatedly recognized as a top franchise opportunity, Smoothie King was recently ranked #11 in Entrepreneur's 2024 Top Brands for Multi-Unit Owners, selected as one of the 16 Best Restaurant Franchising Deals for 2024 by QSR Magazine, and recognized in QSR Magazine's QSR 50 ranking as one of the Top 50 Fast-Food Chains by Sales. The brand was also featured in the top 100 of Technomic's annual America's Favorite Chains data, which resulted in ranking #8 in Nation's Restaurant News' "America's Favorite Chains" list, an analysis of Technomic's data.

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SOURCE Smoothie King