Snack Brand Rooted in Real Ingredients and Traditional Fats Adds New Options to Meet Growing Demand for Seed-Oil-Free Foods

GEORGETOWN, Ind., Aug. 19, 2025 /PRNewswire/ -- Fat of the Land, the Indiana-based food brand reclaiming traditional fats and ancestral wisdom in everyday snacking, is proud to announce the release of two new flavors of its flagship tallow-cooked potato chips: Back Porch BBQ and Salt & Vinegar. These craveable new options join the brand's original Simple Sea Salt chip, expanding its offerings to meet consumer demand for clean, seed-oil-free snacks.

The new flavors are available now on Amazon and are part of the company's ongoing commitment to provide familiar, family-friendly flavors made with nourishing, time-tested ingredients.

"We launched with Sea Salt to start simple and strong," said founder Donald Ridings, a nurse and father. "But we always knew we wanted to bring bold, classic flavors into the mix—without compromising on ingredients. BBQ and Salt & Vinegar were at the top of our list."

A Better Way to Snack
Fat of the Land's chips are kettle-cooked in 100% premium beef tallow, an animal fat prized for its high smoke point, deep flavor, and nutritional benefits. Unlike conventional chips made with processed seed oils, these snacks deliver satisfying crunch and clean taste—with no industrial oils, no artificial ingredients, and no compromises.

Current Lineup:

• Simple Sea Salt
• Back Porch BBQ
• Salt & Vinegar

All three flavors are cooked in small batches and made with a clean ingredient deck that parents, health-minded eaters, and traditional food enthusiasts can trust.

Momentum and Mission
Since its May 1 launch, Fat of the Land has quickly built momentum, earning support from regional pitch competitions, nutrition-forward communities, and a growing base of seed-oil-conscious consumers. The brand's message is clear: better fats belong back in the kitchen—and on the snack shelf.

Now Seeking Retail and Distribution Partners
With its expanded product line, Fat of the Land is actively seeking retail and distribution partnerships to bring its tallow chips to butcher counters, natural grocers, specialty stores, and wellness retailers nationwide.

"The response has been incredible," said Ridings. "People are hungry for real food made the way it used to be—and we're here to meet that need, one bag at a time."

About Fat of the Land
Founded by nurse and father Donald Ridings, Fat of the Land is a snack brand rooted in traditional cooking fats and ancestral nutrition. With a mission to eliminate seed oils and restore real food to its rightful place, the company crafts kettle-cooked chips made in small batches using premium beef tallow and clean, simple ingredients. Learn more at www.eatfatoftheland.com.

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SOURCE Fat of the Land