SnagFilms Signs Multi-Platform TV Contract With Rentrak

PORTLAND, Ore., May 9, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced both an OnDemand Essentials and Digital Download Essentials contract with SnagFilms, one of the world's leading distributors of independent films for digital platforms. The deal marks yet another contract with an independent movie distributor for access to the on-demand industry's measurement currency as well as the leading performance reporting for the distribution company's Internet Video-on-Demand (iVOD) and Electronic Sell-Through (EST) content.

SnagFilms offers select independent titles via transactional video-on-demand (TOD) with partners reaching nearly 90% of U.S. video-on-demand households, including Comcast, iN Demand, Verizon's FiOS, DIRECTV and launching soon on DISH Network. Digital platform partners include iTunes, Hulu Plus, Amazon, VUDU, Xbox Live, YouTube Movies, and launching soon on Samsung Media Hub.  SnagFilms also has a library of more than 3,000 independent films for free, sponsor-supported and on-demand viewing on its website, mobile apps, connected TV devices and a digital network of more than 110,000 affiliated sites and webpages worldwide.

"We are pleased to begin working with SnagFilms across multiple platforms as our most recent independent distribution company client.  Rentrak's 'OnDemand Everywhere' services provide companies with a competitive edge through our OnDemand Essentials measurement currency as well as Rentrak's Digital Download Essentials which provides accurate and timely reporting for iVOD and EST," said Cathy Hetzel, Rentrak's Corporate President.

"As SnagFilms continues to grow its pay video-on-demand business, it is essential we have viewer insight into how our films are performing on cable/satellite VOD, and online rental and EST platforms. In order to optimize our marketing and programming initiatives, Rentrak's OnDemand Essentials and Digital Download Essentials services will provide us with the ratings, analysis and performance reporting we need to manage and build our business," said Rick Allen, SnagFilms' CEO.

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 100 million set-top boxes from 38 cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 150 network and studio clients.

Rentrak's Digital Download Essentials processes daily, census-level Internet Video-On-Demand (iVOD) and Electronic Sell-Through (EST) content in more than 65 countries on behalf of many major studios and television networks and is the industry's only reporting and auditing service providing content performance intelligence on purchased and rented movie and television content downloaded via the Internet.

About SnagFilms

SnagFilms features free, sponsor-supported on-demand viewing of more than 3,000 award-winning, fiction and non-fiction titles from some of the greatest names in film.  SnagFilms' curated collection is viewed on its own website and via a digital network of more than 110,000 affiliated sites and webpages worldwide as well as a broad range of titles available via SnagFilms' applications for tablets, smartphones and connected TVs. SnagFilms also offers select titles via pay video-on-demand with partners reaching nearly 90% of U.S. video-on-demand households. The SnagFilms family also includes the Webby Award-winning Indiewire, which has been the leading (lose words "web's" and "top") source for news, reviews and information about independent film for more than 15 years.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: [email protected] / [email protected]

Contact for SnagFilms:
Gary Hahn
202-285-1356
Email: [email protected]

SOURCE Rentrak Corporation