BOSTON, March 22, 2016 /PRNewswire/ -- SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, has added three seasoned software industry executives to its management team. Joining the team are Aaron Dun, SVP of Marketing, Matthew Carey, SVP of Sales and Albert Seeley, VP of Engineering. Together they bring more than 75 years of experience in helping companies accelerate revenue growth, increase profitability, and attain market-defining leadership positions. These appointments come on the heels of the company securing $12 million in Series A funding late last year and continuing its torrid triple digit growth rate.
"2015 was a terrific year for SnapApp. The demand for interactive content experiences is exploding as marketers strive to deliver content that engages and resonates with customers on a much deeper level. This translates into more highly qualified leads, increases revenue, and delivers greater ROI for our customers," says Seth Lieberman, CEO of SnapApp. "Aaron, Matt and Al, are critical additions to the team, who will be key drivers as we scale the company through 2016 and beyond."
Marketers Require Content that Engages and Defines a Differentiated Experience
Marketers are deploying an ever rising tide of content -- videos, infographics, ads, newsletters, ebooks, white papers, blogs, tweets, surveys and more are all part of a growing arsenal of content assets being used to reach and influence their customers. And according to the Content Marketing Institute this trend will continue, with 76% of B2B marketers saying they will produce more content in 2016.
Despite all of this content, B2B marketers readily admit they are falling short in achieving the most important goal for of all this content – connecting and engaging with prospects and customers with quality content that spurs purchases and increase customer loyalty. Therefore, simply producing more content is not the answer to this challenge. According to Seth Lieberman, "The answer to the content crush isn't more content, it's better quality content. It's more engaging, more interesting, and more educational experiences that buyers want to spend time with. In short, it's content that resonates."
The Team for the Next Generation in Content Marketing
SnapApp provides the industry's broadest platform for creating virtually any kind of interactive content to deliver a rich user experience. The platform's capabilities include responsive design, pre-built templates, workflow, analytics, a digital asset library, user permissions, and simple API-based integration with marketing automation platforms and other technologies. With the market need aligning with SnapApp's vision and offering, the company has expanded its management team with proven executives across marketing, sales and engineering who will help SnapApp shape and lead the next generation of content.
Aaron Dun brings more than 20 years of strategic marketing experience to SnapApp. Most recently Aaron was the CMO of Intronis where he was responsible for scaling demand generation, redefining product packaging and launching a transformative pricing strategy, and rebranding the company through the successful acquisition by Barracuda Networks. Before Intronis, Aaron was the Vice President of Marketing and Strategy for Percussion Software, a web content management platform and early content marketing tool provider. Previously, Aaron was also the SVP of Marketing of Ness Technologies, a $550M global provider of IT services.
Matthew Carey comes to SnapApp from Bottom Line Technologies a $350m provider of cloud-based payment, cash management, cyber-fraud and security solutions to corporations and financial institutions around the world. As the SVP & GM Matt realigned the go-to-market strategy to a vertical focus, and under his sales leadership grew bookings by 80%. Prior to that Matthew spent 8 years with industry heavyweight, Oracle Corporation, rising to Vice President of Sales, National & Emerging Markets. Matthew has also held sales leadership positions with GeoTrust, Inc., Silverback Technologies and Dimension Data.
Rounding out the executive team appointments is Albert Seeley, Vice President of Engineering. Albert comes to SnapApp from ZipCar, the $400M global car sharing service. While at ZipCar Albert's core areas of focus included web, mobile, voice, data analytics, and embedded systems development. Before that, Albert was the director of engineering of Empirix, Inc., a recognized leader in end-to-end network performance visibility. Albert has also held engineering positions with industry stalwarts Sybase, Inc., and Digital Equipment Corporation.
SnapApp is redefining how marketers accelerate their content strategy, enabling them to create and deliver personalized content that engages and resonates with customers on a deeper level than ever before. SnapApp's interactive content creation platform enables marketers to boost results by 2-3x across all their existing marketing programs. With SnapApp marketers can create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content will perform well on any device. Backed by Providence Equity Partners, SnapApp customers include Oracle, Cisco, EMC, CEB, Blackbaud, PTC, and Equifax. Visit SnapApp on the web at www.snapapp.com or follow them on Twitter @snap_app.
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