SnapPower Announces First Celebrity Endorsement from Crystal the Monkey
Consumer tech company goes wild after Hollywood star "chatters" about simple installation process; Primate star, Crystal, shows just how easy it is in new marketing campaign.
VINEYARD, Utah, Nov. 7, 2017 /PRNewswire/ -- SnapPower, the "So Easy A Monkey Can Do It" consumer technology company, today announced an endorsement from Night at the Museum star, Crystal the monkey. This famous capuchin monkey joined the SnapPower family for the launch of its brand new marketing campaign, demonstrating just how simple it is to install SnapPower products. The petite actress raved about the entire product suite, giving it two thumbs up--which is actually really impressive, considering it's physically impossible for monkeys to do that. After successfully installing a SnapPower cover herself, Crystal let out a gleeful cheer, basically becoming the first celebrity to endorse the company.
Upon her first introduction to SnapPower, Crystal tried her hand at installing both the SnapPower Charger and the GuideLight. The Charger features a USB port built into the bottom of a standard electrical outlet cover, thus eliminating the need for plug-in USB chargers and freeing up outlets for other uses. The SnapPower GuideLight features an outlet cover with built-in LED lighting, relinquishing the need for bulky, plug-in night-lights once and for all.
Since SnapPower's inception, the organization has boasted simple-to-install consumer technology, suggesting that even a monkey could complete the installation. Critics have branded the company as simply "bananas" for making such daring claims; however, its celebrity endorser seems to agree with the assertion. When asked about what she thought of SnapPower's products, Crystal eagerly responded, "OOO! OOO! EEE! EEE!"...Her trainer said that basically means she loves them; that, or she's just making noises because she's an animal.
"It has been an absolute honor to work side-by-side with Crystal and have the amazing opportunity to observe her interact with our products," said Jesse Leishman, CEO of SnapPower. "I knew we had an intuitive cover design, but I feel like a monkey's uncle watching Crystal easily install the SnapPower GuideLight."
Appearing in movies like Night at the Museum and The Hangover Part II, Crystal is accustomed to the limelight. After witnessing her poise and charm on the red carpet, SnapPower executives knew it was time to get into the monkey business. The company identified Crystal as the perfect celebrity spokesperson to star in its new marketing campaign, and sought her aid in proving to critics just how divinely simple SnapPower products are to install.
You can view the first video of the series here.
For more information about SnapPower, visit: www.snappower.com.
About SnapPower
Located in Vineyard, Utah, SnapPower is a consumer technology company focused on creating simple and convenient solutions that solve some of the basic issues in today's home. Powered by its patented technology, SnapPower's easy-to-install, sleek and energy-efficient designs transform outlet cover plates into convenient nightlights and USB chargers. SnapPower products are installed in seconds, requiring no wire or batteries and leaving all outlets free for use. For more information, visit, www.snappower.com
Press Contact
Amberly Asay
SnapPower Public Relations
801-461-9776
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SOURCE SnapPower
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