Snaps Launches 'Conversations' in Beta to Support Brands In Messenger Apps, Including Facebook Messenger

Jan 12, 2016, 08:00 ET from Snaps

NEW YORK, Jan. 12, 2016 /PRNewswire/ -- Today, Snaps, the first end-to-end marketing platform for mobile messaging, launched its latest tool for brand marketers: Conversations. Available as the latest addition to the Snaps Marketing Platform, Conversations is a web app built to support brands looking to drive deeper interactions with consumers in mobile messaging apps.

With Conversations, Snaps' platform customers can now engage directly with their audiences through the Snaps Dashboard. In addition to standard chat features, Snaps offers the ability to automate responses, and share branded emojis, stickers, GIFs and videos from the dashboard to consumers in mobile messaging apps.

The current Conversations release supports Facebook Messenger, giving brands access to their audiences and Messengers' 800mm MAUs. Snaps plans to integrate the Conversations product with Kik, Tango and additional mobile messaging apps in the coming quarter. Additionally, new marketing tools will be made available in the Conversations product on a rolling basis.

According to Snaps CEO Christian Brucculeri, "We want to build an infrastructure for brands to start engaging with consumers in 1-1 conversations at scale. Our first foray into Conversations is really about laying a foundation, and we're excited to start connecting brands with their audiences with innovations like artificial intelligence, mobile cards and other experiences that are native to mobile messaging apps."

About Snaps
Snaps is the mobile messaging solution for the world's largest brands. Mobile Messaging is the next evolution of social media, adding a personalized layer to all customer touch points. At Snaps, our mission is to connect the world's largest brands into the 250 billion conversations happening every day in mobile messaging apps. Snaps clients include Burger King, Viacom, Pepsi, L'Oréal, Unilever, and over 75 other brands as platform partners.

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