SNICKERS® and adidas Team Up to Bring Satisfaction to the Field with First-Ever Football Collaboration

The two icons are bringing bold style to the gridiron while kicking off with limited-edition SNICKERS x adidas candy bars that let fans savor every bite of the action from the sidelines.  

 SCOUTING REPORT:

• SNICKERS® and adidas are debuting their first-ever cleat collaboration, with an ADIZERO ELECTRIC + II that brings SNICKERS' unmistakable chocolate brown to the field powered by adidas' legendary performance innovation.
• While the cleat may be made for the field, the collaboration is for everyone. Starting today, limited-edition SNICKERS x adidas bars will be available exclusively through a sweepstakes on SNICKERS.com/adidas.
• SNICKERS and adidas partner with NFL Rookie Carnell Tate to help bring the collaboration to life and give one lucky winner the opportunity to score an exclusive prize inspired by the partnership. From October 12-16, consumers can visit SNICKERS on Instagram and enter for a chance to take home this one-of-a-kind giveaway.

NEWARK, N.J. and PORTLAND, Ore., Sept. 29, 2026 /PRNewswire/ -- With football season in full swing and Halloween celebrations creeping up, SNICKERS® and adidas are dropping a legendary limited-edition ADIZERO ELECTRIC + II. Because let's be real: if your gear isn't satisfying, you're not playing at your best.

Bold and unmistakingly satisfying, with a spooky twist hidden inside just in time for Halloween, the cleat pairs SNICKERS' iconic chocolate brown with adidas' legendary performance innovation to deliver gear that fans are sure to "GO NUTS" over.

"SNICKERS has always found unexpected ways to satisfy fans on and off the field, and this partnership with adidas brings that spirit to the football field like never before," said Maria Urista, Vice President of Chocolate Marketing, Mars Snacking. "Creating our first-ever SNICKERS x adidas football cleat and matching bars, we continue to give fans new ways to celebrate both the Halloween and football seasons."

Get a Taste of the SNICKERS x adidas Bars Before they Vanish

While the cleats are made for the field, everyone can enjoy a taste of the action. Beginning today through October 13, fans can visit SNICKERS.com/adidas and enter a sweepstakes for a chance to win exclusive SNICKERS x adidas bars. With spooky season on the horizon, SNICKERS is also bringing the Halloween inspiration behind the cleat's secret green insole to fans' celebrations with a hidden stash of SNICKERS Ghoulish Green bars. Grab yours before they disappear into the shadows!

Satisfaction and Style with Every Snap

Crafted with a synthetic and textile upper, the ADIZERO ELECTRIC + II offer a snug fit that adapts to your foot's shape, providing comfort and support. The lace closure helps them stay secure on your feet, allowing you to focus on your performance. With a lightweight construction, the cleats are built to support speed and agility, now paired with the iconic SNICKERS brand.

Featuring a ghoulish green insole and SNICKERS lace charm, the cleat is perfect for Halloween and beyond.

The ADIZERO ELECTRIC + II will be available to U.S. fans for $180 exclusively at https://www.adidas.com/us/football-cleats beginning October 10, in limited quantities.

Stay Tuned for SNICKERS and adidas' Next Big Play with Carnell Tate

The collab will also extend beyond the field with NFL rookie and SNICKERS and adidas partner Carnell Tate. Blending football culture with his confident, fashion-forward style, Tate will help bring the partnership to life with a game day surprise on October 11.

Check back on social for a spooky treat that is sure to satisfy your Halloween celebrations. For more information and to keep up with the latest SNICKERS news, follow along on Facebook, X, TikTok and Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.

ABOUT ADIDAS

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs around 65,000 people across the globe and generated sales of € 24.8 billion in 2025.

Media Contact – Mars Snacking

• Marissa Viola | Mars Snacking | [email protected] 
• Zach Stevens | Weber Shandwick | [email protected] 

Media Contact – adidas

• Will Yeo | Burson | [email protected]

SOURCE Mars, Incorporated