SNICKERS® Brand Gives NFL Nuts the Chance to go Nuts at Super Bowl XLV Via Sweet New Instant Win Game

HACKETTSTOWN, N.J., Aug. 16 /PRNewswire/ -- Mars Chocolate North America announced today that SNICKERS® Brand is offering 17 exclusive trips to the Super Bowl via the "Go Nuts At The Super Bowl with SNICKERS® Instant Win Game."  Seventeen Grand Prize-winning NFL fans and their guests will win a trip to Super Bowl XLV in North Texas, while more than 2,200 additional winners will receive other great prizes including flat-screen TVs, gift certificates or SNICKERS® bars.

Fans can enter the "Go Nuts At The Super Bowl with SNICKERS® Instant Win Game" by logging onto to www.SNICKERS.com and entering a "Game Code" available on inner packages of SNICKERS® Brand 2-To-Go Bars and outer packages of specially-marked SNICKERS® Brand Miniatures products.  Participants can also text "SBTIX" to 50503 and following the instructions contained in the text reply to enter.

"The 'Go Nuts At The Super Bowl with SNICKERS® Instant Win Game' satisfies NFL fans' extreme passion in a number of different ways," said Debra A. Sandler, chief consumer officer for

Mars Chocolate North America. "NFL fans are some of the loudest, proudest and nuttiest fans in all of sports and we are excited to reward that enthusiasm with these exciting VIP trips to Super Bowl XLV."

In addition to the 17 Grand Prizes, SNICKERS® will also give away thousands of other items, including 42" flat screen televisions, $500 VISA gift cards, $75 gift certificates to NFLShop.com, single-sized SNICKERS® bars and much more.

The "Go Nuts At The Super Bowl" sweepstakes runs August 16 – December 16 2010. NO PURCHASE IS NECESSARY. Visit www.SNICKERS.com for additional details and official rules.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 370 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global sales of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.  These segments produce some of the world's leading brands: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, NUTRO®, GREENIES®, and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.

For more information, please visit www.mars.com.

The NFL Entities (as defined in the Official Rules) have not offered or sponsored this sweepstakes in any way.

© 2010 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

SOURCE Mars Chocolate North America