SNICKERS® DRAFTS JOSH ALLEN TO SATISFY HALFTIME HUNGER, ONE BITE AT A TIME

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Jun 03, 2025, 10:20 ET

Mars Launches Limited-Edition SNICKERS^® Packs Putting Buffalo Bills QB at the Center of Gameday Satisfaction

NEWARK, N.J., June 3, 2025 /PRNewswire/ -- When halftime hits and the snacks are running low, it can leave you feeling off your game. It's the turning point every fan knows too well and that's where SNICKERS^®, proudly part of Mars, and the Official Chocolate Sponsor of the National Football League, comes in.

This season, SNICKERS^®is teaming up with Buffalo Bills Quarterback Josh Allen to take on halftime hunger like a true MVP. Together, they're launching limited edition collectible SNICKERS and SNICKERS Ice Cream packs, each featuring the fan-favorite superstar.

SNICKERS® partners with Josh Allen to satisfy halftime hunger with new limited-edition packs

"I've always been a fan of SNICKERS, so putting my name – and my game – on these packs is a win," said Josh Allen. "Whether you're taking the field or taking your fantasy line-up to victory, SNICKERS has your back when hunger strikes."

From two-minute drills to snack-time thrills, these limited-edition bars will be available nationwide starting this June, dropping just ahead of preseason.

"SNICKERS has been a part of football culture for over 20 years," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "With the help of NFL MVP Josh Allen, SNICKERS is turning every halftime into a moment of delicious satisfaction and giving fans something new to rally behind."

This is just the first play. Expect more surprises all season long as SNICKERS and Josh continue to bring the flavor, fun and football fire to keep fans satisfied all season long.

For more information on the limited-edition Josh Allen SNICKERS and SNICKERS Ice Cream packs visit SNICKERS.com/halftime, and to keep up with the latest SNICKERS news, follow along via SNICKERS social platforms on Facebook, X, TikTok and Instagram.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.