To celebrate their seasonal arrival, SNICKERS is unveiling just where SNICKERS Eggs come from with a larger-than-life, nearly 10-foot SNICKERS Chicken coming to roost in NYC's Flatiron Plaza. On Friday, March 28 between 11:00 a.m. – 7:00 p.m. EDT, the SNICKERS Chicken will "lay" thousands of free SNICKERS Eggs in her nest every hour, to satisfy fans with egg-shaped, peanut, caramel and nougat goodness — choco-doodle-doo!
"SNICKERS Eggs are an irresistible springtime treat to satisfy consumers who are excited to start embracing seasonal rituals — they're the perfect way to treat yourself now and fill their Easter baskets later," said Allison Miazga-Bedrick, Vice President Seasonal Marketing, Mars Wrigley North America. "We're thrilled to bring SNICKERS Eggs, and of course, our SNICKERS Chicken, to New Yorkers next week to add some fun to the start of their spring celebrations."
Fans not in NYC can still join in on the fun by visiting SNICKERS.com/eggs between March 24 through April 4 to enter for a chance to win1 a year's supply of the seasonal treat — enough to keep you satisfied at least until next spring.
SNICKERS Eggs are available now at retailers nationwide in Single Size (1.1 oz), Share Size (2.2 oz) and a Six Pack with prices varying by retailer. For more information on SNICKERS Eggs, visit SNICKERS.com and follow SNICKERS on Facebook, Twitter, TikTok and Instagram.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
1NO PURCHASE NECESSARY. Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia who are eighteen (18) years of age or older at time of entry. Begins March 24, 2025 at 12:00:00 AM (ET) and ends at 11:59:59 PM (ET) on April 4, 2025. For details on how to enter and/or for complete Official Rules, go to www.SNICKERS.com. Void where prohibited. Sponsor: Mars Wrigley Confectionery US, LLC, 110 Edison Place, Newark, NJ 07102. © 2025 Mars or Affiliates.
SOURCE Mars, Incorporated
Share this article