SNICKERS® Returns for Third Year as Official Chocolate Bar of the Orange Blossom Classic

MIAMI GARDENS, Fla., July 17, 2025 /PRNewswire/ -- The Orange Blossom Classic Committee is proud to announce the return of its partnership with Mars Wrigley, as SNICKERS® enters its third consecutive year as the Official Chocolate of the Orange Blossom Classic (OBC).

The 2025 Invesco QQQ Orange Blossom Classic will take place over Labor Day Weekend, culminating with the highly anticipated matchup between Howard University Bison and Florida A&M University Rattlers at Hard Rock Stadium in Miami Gardens, Florida. With this year's theme, "Built on History. Fueled by Pride", the event continues its tradition of celebrating HBCU excellence, heritage, and culture—with SNICKERS delivering an added layer of fan-favorite flavor and fun.

This multi-year collaboration blends community, culture, and college football with the unmistakable satisfaction of SNICKERS, enhancing the game day experience for thousands of fans who gather to celebrate HBCU legacy and pride.

"We are excited to welcome back SNICKERS for year three of this special partnership," said Kendra Bulluck-Major, Executive Director of the Orange Blossom Classic Committee. "Their consistent commitment to enhancing the fan experience and supporting the HBCU community aligns perfectly with our mission to honor tradition, fuel scholarship, and celebrate culture. We look forward to another weekend of unforgettable energy—with a satisfying twist."

From tailgates to Fan Fest to halftime celebrations, SNICKERS will once again bring moments of joy and indulgence to fans throughout the weekend, reaffirming Mars Wrigley's commitment to delivering everyday happiness through its beloved portfolio of brands.

"The SNICKERS brand is delighted to be part of the Orange Blossom Classic for the third year in a row," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. "SNICKERS will show up to bring fans a delicious boost of satisfaction, especially during halftime, to keep the excitement going into the second half."

Known for its iconic combination of caramel, peanuts, nougat, and milk chocolate, SNICKERS remains a crowd favorite. Whether enjoyed in the stands during halftime or shared as a post-game treat, SNICKERS will add a memorable flavor to every part of the OBC experience.

As anticipation builds for this year's Classic, fans can expect more than just a football game—they'll enjoy a vibrant celebration of Black excellence, culture, and community.

Join us in Miami Gardens for the 2025 Invesco QQQ Orange Blossom Classic—where we're Built on History. Fueled by Pride.

For details on tickets, hotels, and official events, visit www.orangeblossomclassic.com. Connect with us on Facebook, Instagram, TikTok, and Twitter at @OrangeBlossomFB. To become an OBC sponsor, please contact [email protected].

ABOUT THE ORANGE BLOSSOM CLASSIC

Founded in 1933 by J.R.E. Lee Jr., son of Florida A&M University's president, the inaugural Orange Blossom Classic welcomed 2,000 fans to a "blacks-only" ballpark in Jacksonville, Florida—where FAMU defeated Howard 9-0, establishing the foundation of HBCU classics. After a 43-year hiatus, the Classic was re-established in 2021 with a mission to increase exposure and access for HBCUs. Now in its fifth year, the OBC draws thousands of fans, students, alumni, and families to South Florida, celebrating culture, competition, and the future of Black excellence.

ABOUT MARS, INCORPORATED 

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. 

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

Media Contact:
Derek Ross | [email protected] | 919.423.5617
Orange Blossom Classic Media Relations

SOURCE Orange Blossom Classic Committee