HACKETTSTOWN, N.J., Oct. 17, 2017 /PRNewswire/ -- SNICKERS® announced that the brand will debut three new limited edition flavors – Espresso, Fiery and Salty & Sweet – all at the same time, a first for the brand. The new flavors will join the popular "Hunger Bar" campaign and have everything fans love about SNICKERS® – peanuts and caramel covered in milk chocolate, now with a bold new flavor-infused nougat – espresso, hot pepper or salted caramel-flavor.
When you're hungry, you lose your flavor – what makes you, you. Espresso, Fiery, and Salty & Sweet Hunger Bars are filled with flavors that can help fans solve their specific hunger symptom. Each Hunger Bar will feature a hunger symptom on the outside of the packaging that the flavor can directly solve:
Espresso = Irritable
Fiery = Wimpy
Salty & Sweet = Indecisive
"SNICKERS® knows that when you're hungry, you lose your flavor and turn into your less desirable self," said Michael Italia, Senior Brand Manager, SNICKERS® Brand. "Our new flavors paired with hunger symptoms provide an extended dimension to show how SNICKERS® ultimately satisfies when hunger strikes."
SNICKERS® fans will be able to find the limited edition flavored Hunger Bars nationwide at local food, mass, convenience, and drug stores beginning June 2018. SNICKERS® plans to support the launch through a variety of 360 marketing tactics including in-store promotions, consumer activations, and social media.
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.