Snow Software Optimises the Cloud

Apr 24, 2013, 12:30 ET from Snow Software

LONDON, April 24, 2013 /PRNewswire/ --

  • Snow License Manager 6.2 offers license optimisation for cloud based business applications

  • "Snow License Manager 6.2 becomes central hub of IT Asset Management, linking and sharing disparate data, systems and critical license intelligence to optimise IT budget utilisation and maintain compliance."  Andy Hill, Trusted ITAM

Snow Software, the leading provider of software asset management tools, sets a new standard for software asset management (SAM), by extending its solution to enable license optimisation of cloud-based applications.  Available now, Snow License Manager Version 6.2 has been designed to address the growing complexity of today's IT environments and provides users with a central hub and toolkit for effective software license management and optimisation.

Increasing numbers of organisations are migrating software applications to the cloud in order to achieve cost savings. Snow License Manager 6.2 enables them to benefit from additional cost reduction opportunities, by optimising their use of web applications and cloud based services in the same easy way as traditional applications. Now, for the first time, IT departments who have adopted cloud based business applications, including Office 365, Salesforce, will have the ability to manage the licenses purchased and also ensure they are not paying for additional licenses unnecessarily.

In addition to license management and optimisation for cloud-based applications, Snow License Manager 6.2 offers the following features:

Enhanced support for virtual applications: includes Microsoft App-V, VMware ThinApp and Citrix XenApp. This feature allows users to benefit from virtualization without losing control of licenses.

Support for the latest Microsoft platforms: Windows Server 2012 and Microsoft SQL Server 2012.

Commenting on the need for SAM solutions to offer cloud license optimisation, Mark Flynn, Managing Director of Snow Software Limited said, "Cloud applications are great because they are instantly available but the downside is that they can easily be ordered and used without the knowledge of the IT department and SAM owner. This makes it hard to optimise usage throughout an organisation and control costs centrally, which is why offering cloud license coverage is such an important new feature."

The growing importance of cloud-based applications for business is verified in research published by Gartner, which emphasises the need for software asset management (SAM) professionals to be optimising cloud software in use. According to its forecasts, over 40% of IT infrastructure will be located in the cloud by 2014.

Commenting on the functionality of Snow License Manager version 6.2, independent ITAM expert Andy Hill of Trusted ITAM said, "Cloud license optimisation is a vital addition to Snow's software portfolio and allows businesses to get the best value from SaaS solutions. As a consultant working in large organisations, I have seen multiple large projects spring up using Office 365 where staff churn was extremely high. This results in a full time role being required on each project - just to manage user accounts. With some SaaS solutions, the ability to continually evaluate usage is vital as there is no ability to 'true-down' licenses when oversubscribed."

Information for software reviewers

If you are interested in receiving a review copy of Snow License Manager v6.2 for evaluation purposes or having a walk through demonstration with one of Snow Software's technical team, please contact Lesley Muir, Good Public Relations by emailing or call 07796148400.

About Snow Software

Snow Software develops and provides award-winning products for Software Asset Management, inventory and software distribution. Designed for today's increasingly complex ICT world, Snow's solutions enable its customers to take control of and maximise the value of hardware and software assets, thereby helping to cut costs and reduce risks.

Every day, Snow's solutions analyse over 1.4 billion software records at companies across all sectors of industry and the public sector. Since the start in 1997 over 6.5 million licenses have been implemented and Snow operates offices in eight countries with its partners worldwide.

Snow Software has achieved over 77% annual growth since 2009, which has helped the company to secure venture capital investment from Virtruvian Partners in 2012. This financial backing is key to enabling Snow Software to achieve its goal of becoming the world's largest SAM vendor by 2015.

As a 'pure play' SAM tool vendor, Snow's approach to designing SAM software can be differentiated from other vendors in the ITAM sector by the following product attributes:

  • Feature rich, 'out of the box' product to deliver rapid time to ROI (typically in less than 9 months) and lower implementation costs
  • Comprehensive cloud, virtualisation and data centre support e.g. Oracle, Linux, Unix
  • License optimisation functionality for cloud applications
  • Excellent scalability for large organisations, users include Reed Elsevier, Next, Kingfisher Group
  • Strong software catalogue in terms of software products covered

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Media contact details

For further information, case studies or photography, please contact Lesley Muir by emailing or call +44(0)7796148400 for more information.

SOURCE Snow Software