Snowbound Expo returns: North America's largest Winter Sports event kicks off 2026/27 Season at Mohegan Sun

Massive Winter Sports Expo to Feature Special Guests Travis Rice, Jessie Diggins, Kimmy Fasani and Many More!

MONTVILLE, Conn., Oct. 15, 2026 /PRNewswire/ -- More than 23,000 winter sports enthusiasts, families and elite athletes, will gather next month to launch the 2026–27 North American snow sports season at Snowbound Expo 2026. Scheduled for November 14–15, 2026, the Northeast's premier winter sports event is moving to a new venue: the 125,000 square-foot Earth Expo & Convention Center at Mohegan Sun in Connecticut, offering a more accessible location for visitors from Boston, New York City and Connecticut. The seasonal kick-off comes at a time of unprecedented momentum for the industry. The 2025–26 Participation Study recently released by Snowsports Industries America (SIA) revealed that a record 32 million Americans took part in snow sports last winter, the highest participation total seen in six seasons.

Tickets for Snowbound Expo 2026 are available at HERE and through mohegansun.com. with options for weekend passes, day admission and child admission (free) possible.

To explore more information on all things Snowbound Expo at Mohegan Sun, visit snowboundexpo.com 

Snowbound Expo 2026 will capture this surging consumer demand by bringing together over 200 exhibiting brands and resorts. Visitors can look forward to an immersive, dynamic weekend packed with gear and apparel shopping, exclusive expo deals, film screenings, and direct interaction with professional athletes.

The line-up for the Snowbound Expo features some of the most influential figures in winter sports, led by Travis Rice and Jessie Diggins. Travis Rice is widely regarded as one of the most influential snowboarders of all time, pioneering modern freeriding and creating era-defining films like The Art of Flight. His impact on the culture and progression of snowboarding is unmatched. Sharing the top tier is Jessie Diggins, the most decorated American cross-country skier in history. As an Olympic gold medalist and overall World Cup champion, Diggins single-handedly transformed the profile and success of cross-country skiing in the U.S., making her a monumental figure in competitive winter sports.

Joining them are further key players who have shaped their respective disciplines, including freeskiing icon Tom Wallisch, trailblazing free ride snowboarder Kimmy Fasani, and iconic photographer Dean Blotto Gray. The line-up also includes Natural Selection Tour co-founder Liam Griffin, advocate Ellen Bradley, and deaf mountaineers Scott and Shayna. The full weekend schedule is available.

Activities on offer at the expo highlight an interactive playground designed for winter sports enthusiasts to gear up, connect, and get inspired ahead of the season. At the heart of the event is the Inspiration Stage, where attendees can hear directly from legendary Olympians, explorers, and elite athletes. Beyond the speaker line-up, visitors can explore the Colorado Ski Shop, hang out in the Snowboard Zone, enjoy exclusive VIP meet and greets, or discover travel destinations in the Resorts & Tourism Village.

Colorado Ski Shop is bringing over $2 million worth of winter gear to the show floor, offering savings of up to 60% off all weekend long. Visitors can purchase everything on-site, including complete adult ski packages starting at $499 and kids' packages from $299. Complete snowboard setups, including boards, boots, and bindings, start at $499, while individual snowboards are marked down by 30% to 40%. Premium outerwear, helmets, and goggles from top brands like Arc'teryx, Oakley, and Patagonia are also reduced by up to 50%.

Shoppers can speak directly with the people who make the gear, as manufacturer representatives from brands like Nordica, Salomon, and Capita will be on the floor. Additionally, a dedicated Seirus display will feature exclusive event pricing on their heated gloves. For winter enthusiasts wanting first pick of the inventory, the Powder Pass grants early access at 9:30am, offering a full hour of crowd-free shopping before general admission doors open.

Snowbound Expo balances educational content with hands-on activities by introducing several brand-new attractions that elevate the energy, including a high-flying Trampoline Show, the Slope Set-sponsored Alpine Runway for winter fashion, a Creative Zone, and a themed Ice Bar. Thrill-seekers can also catch the highly anticipated Rail Jam, an intense, invitation-only rail competition located next to the Snowboard Zone where top East Coast athletes will compete live. To continue the energy going after the main show floor closes, the event features the Après Party After Hours. Taking place on Saturday from 8:00pm until late, this nightlife experience will transform the festival space with live DJ sets, an exclusive runway show, and huge giveaways for attendees.

There are exciting exclusive giveaways and interactive highlights available. Visitors who arrive early to beat the queues will stand a chance to win a full season of skiing, as an Ikon Pass worth $1,449 will be given away at the entrance each morning of the show. Also, up for grabs are two pairs of REKKIE Smart Snow Goggles, valued at $400 each. Additionally, audio brand SHOKZ is scheduled to host giveaways throughout the weekend, adding to the exclusive perks available to expo attendees.

"We are launching Snowbound Expo 2026 with our biggest and most dynamic features yet, making it the ultimate family ski and snowboard event of the year," said Kate Hawley, Event Director for Snowbound Expo. "Moving to a destination like Mohegan Sun allowed us to deliver an incredible 'Home of Winter Sports' experience, complete with an epic Rail Jam, an Alpine runway, athlete fireside chats, and the absolute latest gear. There is no better place for the winter sports community to come together under one roof, feel the pure winter stoke, and kick off the season."

Snowbound Expo 2026 tickets start at $16.00 per day, while a full weekend pass costs $30.00. Seniors over 65 can purchase concession tickets for $12.00, and children under 12, as well as companion aides, receive free admission. For the ultimate experience, the $55 Powder Pass VIP Ticket offers single-day entry with exclusive 9:30 AM early access to score the best deals at the expo. This premium package also includes a VIP wristband and a Snowbound Expo t-shirt - both collectable at the onsite registration desks - along with a beer token and a guaranteed meet-and-greet with your choice of Travis, Jessie, Kimmy, or Tom. Additionally, attendees have the option to upgrade their ticket for $25 to meet another speaker, which includes entry for a second day if that speaker is scheduled on a different date.

For all media enquiries, contact USA Marketing Director, Chloe McNeillie at [email protected] 

Notes to Editors:

#SnowboundExpo is a massive winter sports event that brings together skiers, snowboarders, and outdoor enthusiasts to celebrate the start of the winter season. Held annually, the event features a lively, mountain-inspired atmosphere where attendees can shop the latest gear from top brands, meet iconic athletes and speakers, and enjoy live-action entertainment like stunt shows and interactive features. It serves as the ultimate meeting ground for the entire snow sports community - from backcountry powder hounds to families teaching their kids to ski - to connect with major resorts, plan winter getaways, and gear up for the snow

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Raccoon Media Group was founded in 2018 with the launch of the multi-award-winning National Running Show and over the next few years went on to launch many popular consumer events in health and wellbeing markets. The business has expanded significantly since its inception and is now a dynamic, scaled, high-growth media business focused on mobilizing passion-led B2C and B2B communities across the globe. Our events and media properties deliver year-round content and advice to specialist, self-identifying audiences. Raccoon is entrepreneurial, fast-paced and disruptive. As a business we question the status quo, we invest in exceptional people, we operate with a clear purpose and deliver sustainable events that directly meet the needs of our audiences in a way that ignites and bolsters the industries in which we operate.

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Owned by Mohegan, Mohegan Sun is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic Southeastern Connecticut, Mohegan Sun is home to two unique casinos, 1,600 deluxe hotel rooms, two world-class spas, two distinct convention centers, an expo center, a golf course, over 70 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on X and Instagram @mohegansun and view us on YouTube.

SOURCE Mohegan Sun