Snyder's of Hanover Launches Flavorful Expansion to its Gluten Free Pretzels

HANOVER, Pa., Jan. 28, 2014 /PRNewswire/ -- Snyder's of Hanover has launched two new, boldly-flavored gluten-free pretzel varieties, providing tasteful, innovative options for those in search of gluten-free snacks. According to an annual study by NPD Group, nearly one third of Americans are looking to reduce their current gluten intake. Available in a Honey Mustard & Onion or Hot Buffalo Wing variety, Snyder's of Hanover's new Gluten Free Flavored Pretzel Sticks give consumers the flexibility to enjoy great-tasting gluten-free snacks without cutting back on flavor.

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Certified by the Gluten-Free Certification Organization (GFCO), Snyder's of Hanover's Gluten Free Pretzels are dairy free, casein free and egg free, but still packed with enough intense bold flavor to satisfy the most serious cravings.

"Consumers seeking gluten-free snacks do not want to give up flavor," said Bob Gould, Marketing Manager for Snyder's of Hanover. "By offering our two most popular pretzel flavors in a gluten-free variety, we're able to provide expanded options for shoppers looking to remove the gluten in their daily diets."

To help shoppers better identify all of their gluten-free pretzel options, Snyder's of Hanover is also introducing a new packaging design. The expanded line of Snyder's of Hanover gluten-free pretzels now includes:

• NEW Gluten Free Honey Mustard & Onion Pretzel Sticks
• NEW Gluten Free Hot Buffalo Wing Pretzel Sticks
• Gluten Free Mini Pretzels
• Gluten Free Pretzel Sticks
• 8-pack of Gluten Free 100-Calorie Pretzel Sticks

Snyder's of Hanover's new Gluten Free Flavored Pretzel Sticks are available in 8-oz packages for around $3.69. Visit www.SnydersofHanover.com to learn more or locate a retailer.

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. With their unique sourdough heritage, Snyder's of Hanover pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America's favorite pretzel is available in a wide variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit www.snydersofhanover.com. Or find Snyder's of Hanover on Facebook, Twitter or Pinterest.

About Snyder's-Lance
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, EatSmart Naturals®, O-Ke-Doke® and Grande® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets, and other channels. LNCE-G

SOURCE Snyder's of Hanover