Snyder's of Hanover Serves up Something Sweet This Valentine's Day

HANOVER, Pa., Feb. 5, 2015 /PRNewswire-USNewswire/ -- Valentine's Day will be sweeter this year, as Snyder's of Hanover introduces new Raspberry Creme Sweet Pretzel Sandwiches. The festively packaged new addition to the snack aisle will be available in grocery stores and mass merchandisers nationwide this February.

In the U.S. alone, 53.2% of consumers plan to buy candy for this sweet holiday, spending a total of $1.7 billion according to the National Retail Federation's Valentine's Day Consumer Spending Survey. Replace that cliché box of chocolates with new Snyder's of Hanover Raspberry Creme Sweet Pretzel Sandwiches. The innovative new product is the first sweet flavor of sandwich pretzels introduced by Snyder's of Hanover and delivers the satisfying taste and crunch of a classic pretzel, with a fruit-flavored, creamy filling. The Sweet Pretzel Sandwiches join Peanut Butter, now reinvented with a Touch of Honey, and Cheddar Cheese in the pretzel sandwich varieties.  

"This new flavor is a trailblazer in the pretzel sandwich category, and we are thrilled to be able to introduce these just in time for Valentine's Day," said Faith E. Atwood, Marketing Manager Snyder's-Lance. "We invite pretzel-lovers to share a bag with a loved one this holiday and surprise your taste buds with this unique and delightful snack."

To celebrate Valentine's Day and the launch of new Raspberry Creme Sweet Pretzel Sandwiches, Snyder's of Hanover is giving Facebook fans the chance to win a Valentine's Day prize pack. Consumers are invited to visit the Snyder's of Hanover Facebook page from February 9 through February 14 to vote on which variety of pretzels has their heart for a chance to win a prize pack that includes the new Raspberry Creme Sweet Pretzel Sandwiches as well as an assortment of Snyder's of Hanover's newly introduced products and a variety of Hershey's Spreads for dipping and topping.

Snyder's of Hanover's Raspberry Creme Sweet Pretzel Sandwiches will retail for approximately $3.69 for an 8 oz. bag. Consumers can explore Snyder's of Hanover's more than three dozen varieties of pretzels and snacks on their website at www.snydersofhanover.com.

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. With their unique sourdough heritage, Snyder's of Hanover pretzels today are available across the country in single-serve sizes as well as larger, 10, 12 and even 16-ounce bags perfect for sharing. Today, America's favorite pretzel is available in a wide variety of flavors, recipes and shapes, including traditional hard pretzels, flavored pretzel bites, sticks, rods, nibblers and even gluten-free options. For more information, visit www.snydersofhanover.com. Or find Snyder's of Hanover on Facebook, Twitter or Pinterest.

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Wisconsin and Ohio. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Late July®, Krunchers! ®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart™, O-Ke-Doke® and other brand names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

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SOURCE Snyder's of Hanover

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