So Long Socks And Ties… Josh Cellars Transforms Times Square Billboard Into Gigantic Father's Day Gift To Dads

Sets Out to Honor 50,000 Fathers this June

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Jun 08, 2017, 07:00 ET

NEW YORK, June 8, 2017 /PRNewswire/ -- This month is going to be really, really big for America's dads. The wine brand Josh Cellars is turning a 31x55-foot Times Square spectacular format billboard into a live tribute to dads, now through June 25.

At more than 17,000 square feet, this could be the largest-ever endeavor to honor dads. Josh Cellars hopes to recognize 50,000 dads in lights, at Times Square in New York City, for millions of people to see. There are two ways to participate:

Share your Father's Day greeting on social media with the hashtag #BetterwithJosh. The brand plans to stream these messages on its billboard now through June 25. Facebook users only need to post to the brand's page @JoshCellars. Instagram and Twitter users will need to make sure their setting is public to submit their tribute.
For an even grander statement, you can create a personalized wine bottle label with dad's name and photo, which you can also opt to share on the billboard in Times Square. Visit www.joshcellars.com and click on the Custom Labels tab in the menu, where you can upload a dedicated 90 character note and a photo. You will then receive a free label via mail to affix to any bottle of Josh Cellars. Once your tribute runs in Times Square, Josh Cellars will email you a photo of your message running live, on the big screen. To receive your label by Father's Day, sign up by June 8 for free shipping or June 13 with expedited shipping.

"We think this is a great way for people to recognize dad," said Renato Reyes, Chief Marketing Officer for Deutsch Family Wine & Spirits' Josh Cellars. "There's nothing quite like having your name up in lights in one of the largest and most exciting venues in New York City. We created this platform so that people can publicly show their appreciation for dad."

For Josh Cellars, Father's Day is especially poignant. The brand was created by Joseph Carr in honor of his late father, Josh, a volunteer firefighter who also served in the United States Army. This year, Josh Cellars wants to provide an opportunity for consumers to publicly share a meaningful gift with dad and celebrate what makes their relationship so special.

"The relationship I had with my father is one that I've treasured my entire life," said Josh Cellars founder, Joseph Carr. "I've had the honor of paying tribute to his legacy through the success of Josh Cellars. I'm proud to share this gift with America."

About Josh Cellars
Josh Cellars offers bold, complex and approachable wines for drinking with family and friends. Sourced from vineyards across California, Josh Cellars offers seven varietals: Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Pinot Noir, Merlot, Rosé and a red blend, "Legacy." Josh Cellars wines are available at retailers nationwide. www.joshcellars.com

About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Bubbles; California: Eppa SupraFruta Sangria, Girard, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Kunde Family Estate, The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob, Sauvion; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramon Bilbao Vinos Y Vinedo; Argentina: Ruta 22; and award-winning spirits from LUKSUSOWA Vodka (Poland), VILLA MASSA® Limoncello (Italy), LICOR 43® (Spain) and REDEMPTION Whiskey (U.S.A.). www.deutschfamily.com