SO$ Message in a Bottle Takes Direct Aim at Investor Inertia

WESTLAKE VILLAGE, Calif., Dec. 15, 2010 /PRNewswire/ -- With so many investors lost in the seas of confusion, on December 27, 2010, Investor's Advantage Corporation is mailing their SO$ message in a bottle to encourage investors to discover new ways to help manage retirement anxiety.

Americans today, already worried about having a job and keeping their home, are shocked to see that they may never be able to retire. The SO$ message in a bottle is a novel way to get the attention of investors so they can see, despite all of the difficulties and confusion, there are ways to determine a customized course of action.

The message identifies with investors who recognize they haven't saved enough for retirement, the overwhelming confusion about where the economy is headed, and market volatility. All of these issues are like wind in the face of investors keeping them and their money from where they need to be, but offers a new website filled with resources to help investors better understand this environment.

John Grace has been securities licensed since 1979 and offers his apology to the American public for the way the investment industry often adds to investor confusion by using over-the-head language, not being specific when answering questions, and not providing leadership during the losses many investors experienced in 2008. The folks at Investor's Advantage Corp. have spent much of 2010 compiling resources to better prepare investors for the good, the bad, and the ugly.

Investor's Advantage Corp. believes that the novelty of the message in a bottle mailed to investors will inspire recipients to take a fresh look at their finances in 2011 and see that in spite of the difficulties, step-by-step improvements can be made in handling money to help them reach and maintain their retirement goals.

Securities licensed associates Investors Advantage are Registered Representatives & Investment Adviser Representatives. Securities and investment advisory services offered through NATIONAL PLANNING CORP. (NPC), NPC of America in FL & NY, Member FINRA/SIPC, and a Registered Investment Adviser

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SOURCE Investor's Advantage Corp.