LOS ANGELES, May 24, 2016 /PRNewswire/ -- SoapBoxSample announced today its strategic partnership with Wakoopa, an Amsterdam-based company specializing in behavioral data. Their business alliance marks the launch of Wakoopa Hub, a new behavioral data marketplace.
SoapBox can now provide digital behavior data from PC or mobile devices helping clients capture a holistic view of their specific target audience's digital journeys. Clients can use this to build digital profiles of their consumer segments, or understand the path to purchase with richer insights than what can be provided from survey research alone.
Jacqueline Rosales, SoapBoxSample Chief of Operations said, "We are excited to team up with Wakoopa. We have been recruiting for Passive Metering studies since the inception of SoapBox and we now get to pair our recruitment expertise with best-in-class technology. As members of Wakoopa Hub, our clients also benefit from metered data offered by the other Hub partners."
In partnership with a global network of renowned panel companies, Wakoopa Hub is a new way for researchers to access vast amounts of behavioral data from respondents worldwide. The delivery model simplifies the purchasing process, leading to broader industry access and increased economies of scale. By lowering the barriers to studies that rely on behavioral data, Wakoopa Hub will help researchers uncover key digital behavior insights that are only possible through passive metering approaches.
Simon van Duivenvoorde, Managing Director of Wakoopa said, "This is an exciting step for market research. By connecting supply and demand in the market for behavioral data, Wakoopa Hub lowers the barriers to conduct behavioral data fuelled studies. We look forward to continuing the journey of driving adoption of behavioral data as a standard element in market research."
In addition to SoapBox, launching partners include renowned panel providers Netquest, Critical Mix, Respondi, OMI, YouGov, STEM/MARK, Majestic MRSS, Mindtake, and GapFish.
Leveraging a combination of in-house research capabilities, SoapBoxSample, a member of the ISA family of companies, is an all-encompassing Market Research firm focusing on the 360 degree view of the customer. Our offerings include; Community Insights Platform (icanmakeitbetter), mobile research (geofencing, mobile missions and passive metering), data collection (online and traditional) and full research design and analytics.
Founded in 2007 in Amsterdam, Wakoopa is the world's leading supplier of passive metering technologies. Wakoopa unlocks high quality behavioral data from research participants on personal computers, smartphones and tablets. Together with online access panels and market research companies we establish user centric behavioral datasets. This data fuels innovative research designs such as consumer journey studies and audience profiling.
Director of Marketing, SoapBoxSample
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