SoapBoxSample Releases Data on US Residents' Perception, Attitudes and Awareness of Coronavirus
Research study reveals a surprising number of Americans cannot accurately identify the symptoms of COVID-19
LOS ANGELES, March 19, 2020 /PRNewswire/ -- Research firm SoapBoxSample announced today, the release of the first part of their ongoing series on COVID-19. As families across the US prepare for the disruption of their daily lives, SoapBoxSample launched a comprehensive research initiative designed to monitor public sentiment in the wake of the life-threatening Coronavirus. Results from the first survey revealed that a surprising number of Americans cannot accurately identify the symptoms of COVID-19. Over the coming weeks SoapBox will continue to measure changes in public sentiment and understanding, and make the data publicly available. The goal of this initiative is to promote awareness of the virus, thereby enabling the public to make responsible and informed decisions.
"Misinformation is such a catalyst of fear," said Jacqueline Rosales, COO of SoapBoxSample and icanmakeitbetter. "Our hope is that by sharing this data with the public, health officials and the media, we can help identify and eliminate the knowledge gaps that could potentially lead to unintentional spread of the virus."
SoapBoxSample's first poll of 401 US residents, fielded March 4 – 5, focused on awareness, prevention and attitudes. The survey measured Americans awareness of how the Coronavirus is spread, whether they can correctly identify the symptoms, their understanding of the origins and mortality rate, and how to prevent the spread of the virus. Only half of Americans correctly identified the source of COVID-19.
As the situation surrounding COVID-19 evolve, the public will be exposed to a myriad of news reports. Taking the pulse of the American public to understand what information they are retaining, and whether that information is accurate, is crucial to the US containment strategy. SoapBox seeks to help keep the public safe and informed, by providing this data at no cost.
The results of the second survey of public awareness, fielded March 4 – 5 focused on prevention. This survey measured Americans understanding of how to prevent the spread of the virus. Thankfully, 89% of those surveyed were aware of methods they can use to stop the spread of COVID-19. This includes washing hands for at least 20 seconds (90% of those aware of prevention methods), avoiding touching one's face (81%), covering coughs and sneezes with an elbow (79%) amongst other correct methods. While this information in encouraging, an alarming number of respondents believe that a flu shot can protect them from Coronavirus (22%). This poll also touched on the top sources of information that respondents trust to educate themselves on this ongoing pandemic. More than half (54%) of respondents use television and news outlets to learn more about the ever-changing topic of COVID-19. The CDC had the second highest mention, with 41% of respondents using government agencies as one of their sources of information.
Parts 2 and 3 will follow in the coming days. To receive ongoing information and stats, please follow us on LinkedIn, Facebook or Instagram.
About SoapBoxSample
You Don't Know What You Don't Know. SoapBoxSample, part of the ISA Family of Companies, helps companies and organizations turn their questions into actionable insights. by providing a suite of customizable research tools that go beyond just asking questions. Clients' use SoapBoxSample's suite of research solutions to test new products and concepts, test advertising and marketing messages and measure consumer sentiment and brand awareness.
To learn more about SoapBoxSample visit SoapBoxSample.com
For more information about icanmakeitbetter and Customer Boardroom, visit icanmakeitbetter.com.
CONTACT
Adriana Hemans
Director of Marketing, SoapBoxSample
[email protected]
818-941-8485
SOURCE SoapBoxSample
Share this article