SOCi CEO Afif Khoury to Teach Brands How to Engage Locally on Social Media at BIA/Kelsey National

News provided by

Mar 23, 2015, 10:33 ET

SAN DIEGO, March 23, 2015 /PRNewswire/ -- Afif Khoury, CEO of social marketing platform SOCi, will give digital marketers a glimpse into his playbook on how national brands can engage local audiences using social media at the BIA/Kelsey National conference taking place March 26 in Dallas, TX.

Logo - http://photos.prnewswire.com/prnh/20150323/183677LOGO
Logo - http://photos.prnewswire.com/prnh/20150323/183678LOGO

As head of SOCi, Khoury is recognized as a leading expert on local and multi-location social media marketing strategies. SOCi's data-driven, algorithmic social content sourcing and social marketing platform powers the country's biggest digital marketing networks, in addition to providing social marketing solutions to national brands and business verticals such as property management, automotive, dental, medical, and realtors.

"The most pressing real-world question digital marketers are asking is how they can scalably market national brands to their many local audiences on social media," Khoury said. "Fortunately, there is an answer—and it involves leveraging data and technology to empower local dealers, franchisors and affiliates to communicate effectively and consistently with their local audience while maintaining the brand's national and/or global corporate messaging."

During his panel discussion—"Maximizing Local Engagement via Social Media," which takes place on day 2 of the conference, Thursday, March 26, at 1:15pm—Khoury will provide marketers with concrete knowledge on how to unleash the power of social media to create, activate and engage local target audiences in an efficient and effective way.

BIA/Kelsey National brings together top leaders from brands, agencies, media and technology who will take the stage to address one central question: How do we pursue the rich opportunities presented by today's local digital solutions and the desires of national brands to reach the connected consumer at the local level?

"Our National program will showcase the industry's true innovators as we dig deep into the next areas of disruption in national brands marketing locally," said Conference Chair Peter Krasilovsky, chief analyst, BIA/Kelsey. "We are fortunate to have Afif among our featured speakers, and we look forward to his contribution to the conference program."

About BIA/Kelsey National
BIA/Kelsey National attracts a global audience of executive-level decision makers from across the local media landscape, including brands, agencies, media and technology, as well as advertising and marketing agencies, local digital media suppliers and sector-focused investors and financial analysts.

About SOCi
SOCi is the next generation social media marketing and management platform. Built on a foundation of content, the SOCi platform enables brands, enterprises, and multi-location businesses to efficiently and effectively manage hundreds of social media pages while generating measurable results. https://www.meetsoci.com

Contact:
Tony Rindsberg
CMO, SOCi
Email
858-225-4110 x 102

SOURCE SOCi