SAN DIEGO, Oct. 27, 2015 /PRNewswire/ -- SOCi, the next-generation social media management technology, has been named "B2B BRAND OF THE YEAR" at the 2015 SDX Brand Diego Awards which recognize innovation and excellence in the media, marketing, advertising, branding and digital spaces.
SOCi was honored with the prestigious SDX award just weeks after being named a finalist for the 2015 CONNECT "Most Innovative Product" for its content-based social media management platform, which powers some of the nation's biggest digital marketing networks.
"We're thrilled and humbled by this award recognizing SOCi's commitment to providing our enterprise partners with the best social media marketing technology available today," said SOCi CEO Afif Khoury. "It's in these moments that we fully appreciate how ready businesses are for a technology-based approach to social media marketing."
SOCi has seen surging growth among user adoption, partners and revenue over the course of 2015 as its proprietary platform replaces first-generation social media management tools like SproutSocial, Hootsuite, and Buffer among enterprise and digital marketing service providers and agencies.
"SOCi is the kind of industry-altering company whose brand is defined by relentless innovation and flawless execution," said Miguel Fenton, Brand Diego judge and Entravision Senior Account Executive. "In this sense, SOCi is a shining example of why SDX created the Brand Diego awards."
At the heart of the SOCi platform is a content discovery engine that uses a proprietary algorithm to score existing social media content on the basis of social media user engagement. Making similar content available to its customers through a full-suite social media management dashboard, SOCi boosts engagement by up to 2.5x while driving social media management costs down by 30-50% among partners.
In addition to digital marketing networks, SOCi also powers social media management for major multi-location brands and national franchise chains in verticals including e-commerce, property management, medical automotive, and real estate.
SOCi is the leading enterprise solution for social content discovery and social media marketing. The next-generation social media SaaS platform utilizes a proprietary scoring algorithm to discover, evaluate and rank social content, enabling social media managers to curate and distribute engaging social content proven to resonate with a target audience. SOCi is used by enterprises, digital agencies, andmulti-location brands and franchises to deliver social media campaigns efficiently and effectively at scale.
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