Social Media Agency Big Fuel Acquires Digital Marketing Firm Apex Exposure

NEW YORK CITY, June 6, 2011 /PRNewswire/ -- Social media marketing and branded content agency Big Fuel Communications announced today its acquisition of Apex Exposure, a Brooklyn-based digital marketing firm.

Founded by Ben Luntz and Josh Scheiner, Apex Exposure provided clients with innovative digital content for both traditional and social-media based outlets. Apex works with various clients including representatives from Warner Music, Nike, and Target.

Both Mr. Luntz and Mr. Scheiner join Big Fuel as Group Directors of the Distribution Group, and will manage 20 individuals from both Apex and Big Fuel. The six full-time employees at Apex have all taken positions with Big Fuel.

"By acquiring Apex, we can leverage its relationships and contacts in its distribution network, further cementing our status as the top social media agency," said Mr. Bond. "Ben and Josh will play an integral role in Big Fuel's continued success by providing the industry knowledge to help build a robust distribution network. The Big Fuel Network also aligns closely with the value proposition of earned media originating from Apex."

"After significant interest from other firms who were looking at acquisition, we felt Big Fuel was the top choice for its unparalleled innovation and deep understanding of social media best practices," said Josh Scheiner, former founder of Apex Exposure, and current Group Director of the Distribution Group at Big Fuel.

For more information about Big Fuel's Content to Commerce™ approach to consumer engagement through social media marketing and branded content distribution, visit www.bigfuel.com

About Big Fuel:

Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content to Commerce: a unique approach that bridges "people stories" to "product stories" through social media and branded content. Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. The company works with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement. Visit Big Fuel at www.bigfuel.com.

SOURCE Big Fuel