Social Media Analytics Market to Rise at 27.6% CAGR to 2020

Feb 12, 2016, 05:00 ET from ReportsnReports

PUNE, India, February 12, 2016 /PRNewswire/ --

Worldwide social media analytics market is set to grow from $1.60 billion in 2015 to $5.40 billion by 2020, at a Compound Annual Growth Rate of 27.6% and this growth is attributed to transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and the massive surge in the number of social media users.

Complete report on global social media analytics market spread across 156 pages, profiling 10 companies and supported with 89 tables and 59 figures is now available at .

The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies such as Canada and the U.S. and because of the high focus on innovations through research and development and technology. The high penetration of social media analytics in multiple verticals such as manufacturing, healthcare, transportation, and logistics is driving the growth of this market in the region.

In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews were also conducted with key people in the market. In Tier 1 (30%), Tier 2 (40%) and Tier 3 (30%) companies have been studied. The interviews were conducted with various key people such as C-level (72%), Director Level (14%) and others (14%) operating in social media analytics market. The primary interviews were conducted worldwide covering regions such as North America (57%), Europe (14%) and APAC (29%).

The report includes the study of key players offering social media analytics solutions and services: Oracle Corporation (U.S.), SAS Institute (U.S.), IBM Corporation (U.S.), SAP SE (Germany),Tableau Software (U.S.), Good Data(U.S.), NetBase Solutions (U.S.), (U.S.), Adobe Systems (U.S.), and Hootsuite Media(U.S.). Furthermore, the report also includes in-depth competitive analysis of the key players in the social media analytics market, with their company profiles, SWOT analysis, recent developments, and key market strategies. Order a copy of Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement), Vertical, Region - Global Forecast to 2020 .

This report segments the market into various sub segments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different end users and regions.

This report will help in the better understanding of the competitors and gain more insights to better one's position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.

On a related note, another research on IT Operations Analytics Market Global Forecast To 2020 forecasts the IT Operations Analytics (ITOA) market to grow from USD 2.17 Billion by 2015 to USD 9.79 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 35.2% from 2015 to 2020. The research methodology used to estimate and forecast the IT Operations Analytics market begins with capturing data on key vendor revenues through secondary research. Companies like Oracle, IBM, HP, Splunk, SAP SE, Evolven, Microsoft, VMware, ExtraHop, and Microsoft have been profiled in this 169 pages research report available at .

Explore more reports on IT & Telecommunication market at .

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Ritesh Tiwari
UNIT no 802, Tower no. 7, SEZ
Magarpatta city, Hadapsar
Pune - 411013
Maharashtra, India.


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