Social Media Management Provider, tracx, Launches New Module Which Provides a Greater Level of Social Engagement, While Streamlining Internal Resource Management

TEL AVIV, Israel, May 19, 2011 /PRNewswire/ -- tracx (www.tra.cx), a social media management system (SMMS), today announces its new content distribution and analytics module.

What sets tracx apart from other social media solutions is the company's ability to process a virtually unlimited stream of social data, to analyze, understand and categorize the volumes of data and present the results as actionable insights. tracx is able to analyze all levels of social data from the brand to the campaign and everything in between, including competitor, influencer and conversation level data.

The kinds of actionable insights uncovered by clients using tracx's social media management solution include:

• Social Segmentation: Using tracx's Social Segmentation feature, an international brand of baby products, traditionally aimed at women, found that more than 20% of their market is actually men discussing more technical aspects of the products across social sites. The addition of male targeting to the company's social media campaign increased engagements and conversions among male shoppers.

• Channel Analysis: A global camera brand, which initially thought their hugely active Facebook page was the perfect platform to launch a number of social campaigns, understood quickly that the Facebook page served predominantly the creative community. The tracx platform clearly highlighted the fact that more technical aspects of camera usage were discussed across the blogosphere and not across Facebook, so the brand launched a series of tutorials via this channel targeting this market directly.

tracx has developed a social media management system which, according to the IDC, the premier global provider of market intelligence, answers every marketer's burning question: how to measure a social media ROI. The company's solution accomplishes this task through its patent-pending technology, which is able to recognize, analyze, understand, categorize and present social data, providing clients with deep social insights and campaign ROI.

tracx follows the natural flow of the social media lifecycle; from planning, to campaign execution, to tracking of the most important conversations, all the way through to reporting and ROI. The new content distribution and analytics module is part of tracx's modular solution, which includes:

• Administration & Management: Set up and monitor activities in 4 scopes: brand, activity, competitors and eco-system; set goals, benchmarks and success criteria.
• Planning & Analysis: Attain a deep understanding of the current social landscape, which enables strategic planning of social campaigns or activities.
• Content Distribution: Distribute content across multiple channels, including Facebook, Twitter, YouTube, blogs, etc., via multiple accounts incorporating a full approval system.
• 24 Hour Social Scene: Monitor and drill-down in near real-time all conversations and data from the last 24 hours, as they happen across all social channels, focusing on only the most important conversations and activities.
• Success Measurements: Gain insight at the publishing, brand and campaign level and analyze effectiveness across product, channel, category, account and competition.

"We've worked with many social media analytic tools, but tracx has by far outclassed all the others when it comes to gaining meaningful and actionable insights across social media on behalf of our clients," said Daniele Orner-Ginor, Head of the Digital Intelligence Unit at Bartle Bogle Hegarty. "In addition to this, we've found tracx's tools to be both fresh and innovative, but also delivered with impeccable customer service."

"tracx's new content distribution module is adding value to our clients by providing actionable insights and enhanced distribution of social media content," said Eran Gilad, CEO, tracx. "With its sophisticated approval chain and contacts management system, clients are now using the platform to assign and manage activities more effectively, streamlining their internal processes and giving a deeper level of control and insights to all their social media efforts."

About tracx

The tracx Social Media Management System (SMMS) is a modular and scalable platform designed to provide professional users such as Microsoft, LivePerson, Attention USA, BBH and Financial Times, all the tools necessary to build, manage and monetize their social media presence. 

The tracx solution supports the full social media activity life-cycle; from planning and analysis, content distribution and engagement, influencer management, real-time conversations and in-depth success measurement and ROI.

Based on the company's proprietary technology, tracx refines masses of raw data across all social media channels, blogs, forums, news and retail sites, turning the posts and interactions into full conversations with intelligence around the participants. The platform provides actionable insights into customer and competitor behaviors within a defined vertical, highlighting marketing intelligence, providing a social media ROI and creating business opportunities. For more information, please visit: http://tra.cx.

Contact info:
Uriah Av-Ron
PR for tracx
www.tra.cx
Email: [email protected]
Tel: (646) 755-6120

SOURCE tracx