Social Media Study by Prime Visibility Reveals the Hottest Gifts This Holiday Season

Gift Cards Lead the Way in What's Expected to be a Robust Season for Retailers

Nov 21, 2013, 10:00 ET from Prime Visibility

MELVILLE, N.Y., Nov. 21, 2013 /PRNewswire/ --


It's that time of year! Hanukkah is just around the corner and is immediately followed by Black Friday and Cyber Monday when a good chunk of holiday shopping takes place. This year, more than ever, the naughty and nice are expressing their holiday gift wishes via social media. 

Prime Visibility, took a look at the gifts that are lighting-up Facebook, Twitter, Instagram, and more. After aggregating over one million social media conversations about the gifts on holiday wish lists, some of the discoveries were expected, but some of the findings are very surprising. To highlight the study, the company summarized results in their Social Media Holiday Wish List Infographic. Below is a sneak peek at the findings.

Key findings:

  • Cash and gift cards are the two most requested gifts.

  • Outside of cash and gift cards, iPhones are the most widely requested gift with the iPhone 5s as the most requested model.

  • Nike and Ugg are the two most requested apparel brands.

  • While "Breaking Bad" is the most widely requested TV Show/DVD gift, older shows such as "Friends" and "Boy Meets World" are also in high demand.

  • Starbucks, iTunes, and Target are the most widely requested gift cards – even more so than Visa and American Express which can be used for a variety of different types of purchases including Starbucks, iTunes, and Target.

  • Younger females under 18 are more likely to publically express what they want as a gift through social media.

The Lesson for Retailers:

It's looking to be a great year for retailers and more will be shopping using mobile devices and apps more than ever before. Teens, not surprisingly, are using social media to not only connect with the friends and brands they love, but to also shop for holiday presents. Prime Visiblity's findings also revealed that more teens are increasingly turning to Instagram, Tumblr and Snapchat (and some are even turning to Twitter) rather than Facebook or LinkedIn. In particular, Instagram is probably the network where teens are heading to most often over Facebook, demonstrating the need for brands to consider social network marketing options, beyond Facebook.


David Neuman, Social Media Manager at Prime Visibility, is available for interviews about the gifts standing out on social media this holiday shopping season.


Melville, NY


November 21, 2013



Prime Visibility Social Media Holiday Wish List



About Prime Visibility
Prime Visibility is a full-service digital marketing agency exclusively focused on driving positive performance for brands online. The firm was founded 16 years ago and built its reputation as an industry leader on its award-winning search engine optimization services. The agency has since expanded its capability set to include comprehensive, integrated digital services including strategy, analytics and reporting, branding and creative, search engine optimization, paid search, display, social media, web design and development, and email marketing.

Based in New York, Prime Visibility has been designated by B2B Magazine as a top SEM agency for seven years running.  For more information, visit


SOURCE Prime Visibility